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Why do some Manufacturers Struggle with eCommerce? Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business. As the saying goes, "you don't know what you don't know" certainly applies here. If you have never experienced the powerful results that eCommerce delivers, it makes perfect sense to be reluctant to embrace an eCommerce strategy. Especially when there are no guarantees with results. However, since you...
Confused about the right business software strategy for your business? You're not alone. For reasons I'll elaborate in future posts, Information Systems are not viewed as a strategic lever by most managers, and they're missing out. Let us consider, in a high level, what are the main three ways to go, and major considerations in choosing the right path for you. Business Software Strategy - 3 Options An ERP solution (either implemented on your premise, or used as a service...
Creating effective case studies is a great way to garner draw attention to your company and improve overall close rates. After all, case studies show that you walk the walk. An average of 74% of B2B buyers cited testimonials and case studies as the most influential types of content (featuredcustomers.com). According to Gartner (inc.com), in 2020, customers will manage 85% of their relationships with enterprise without interacting with a human. What this means is that clients and prospects want several...
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