IndustrialSage | Helping Manufacturing and Industrial Marketers Drive Revenue

Ep 14: Why Cybersecurity is Vital Even for Marketers

James Azar of CyberHub Summit joins us to discuss cybersecurity breaches like those at Equifax, Yahoo, and other companies. One hacked social media account can compromise your entire company, so it’s vital to be prepared.

Content Marketing, Sages, SEO/SEM, Strategy, Vlog

Ep 13: Six Steps to Getting Organizational Buy-In for Digital Marketing

If you’re a marketer struggling to get funding for digital techniques, there are six steps to getting organizational buy-in. Just ask Malika Waller of Landis+Gyr.

Digital, Lead Generation, Sales Enablement, Strategy, Vlog

Ep 12: LJ Welding’s Journey from Traditional to Digital Marketing

Darragh Grove-White of LJ Welding Automation joins us all the way from Canada to discuss his company’s journey into digital marketing. Hear his tips on best practices, and learn how that transition transformed them from a single warehouse into an international $30M powerhouse!

Content Marketing, Strategy, Vlog

Ep 11: How to Create Quality In Your Messaging

Jordan Quackenbush discusses how finding the right message can be difficult for industrial manufacturers, since machines don’t always feel exciting or “sexy.” He explains why it’s important to bring in outsiders to take a fresh look at what you’re trying to say and do… but he knows firsthand that handing over your marketing baby to newcomers takes a whole lot of vulnerability!

Blog, Digital, Vlog

Ep 10: The Third Quarter Review for 2017

September is wrapping up, and for our team here at IndustrialSage, that means a quarterly review! Not only is this recap full of some sagely wisdom worth repeating, but you might catch a hint as to what topics are coming up next!