IndustrialSage - Helping Manufacturing and Industrial Marketers Drive Revenue

Ep. 4: Integrating With Product Management, with Jon Gatrell

Don’t sit back and wait for your managers and your product developers to change to suit your needs. Get involved, and bring your data to the table. Becoming a contributing member of that team will keep their products and your campaigns centralized around your business’ mission. Don’t wait until a product is chucked at you by people who just assume that “It’s cool,” is enough of a reason for buyers...

Lead Generation, Strategy, Vlog

Ep. 3: Why Trade Shows Are Still Worth It

Despite current doubts in some circles, trade shows are still worth it. The key is to be proactive. Keep marketing before, during, and after the show to get results.

Content Marketing, Digital, Strategy, Vlog

Ep. 2: Four Questions Before Starting a Digital Marketing Campaign

“Okay, you’re right. We do need to make that transition from traditional over to digital. But… where do we start? How do we do this?” you might be asking. Well, you’re in luck. Today Judson and Danny are going to discuss the four key questions you need to ask yourself before you start a digital marketing campaign.

Content Marketing, Digital, Marketing Automation, Vlog

Ep. 1: Why Digital Is Critical

Why digital marketing? Why now? Should you drop traditional methods like a hot potato, or make the transition more gradual?

Digital, Sages, Vlog

Ep. 0: The Beginning

Welcome to IndustrialSage. We’re here to helping manufacturing and industrial marketers such as yourself to drive revenue. Specifically, we’re going to be guiding you along through the transition from traditional to digital marketing.