Thank you for scheduling your interview! We are excited to get you on camera speaking about your organization and what you are trying to promote. Here are three ways that you can get the most amount of people to watch your video interview!
1. Incorporate the video into your follow up campaign you’re executing
There’s never enough content that your sales team can use to follow up with leads after trade shows. The interview is a perfect way to engage with your prospects since it allows you to share with them, the things you want them to know about you, without it coming across as another sales pitch.
2. Share the interview published on IndustrialSage.com on your social channels
Sharing curated content gets 33% more traffic on social than self-promoting content. That means more video views of you! Additionally, you’re the focus of the video, but you’re on someone else’s platform. There’s nothing that lowers a prospect’s guard better, than seeing a video about your organization on a third-party website like IndustrialSage.com. People are interested in newsworthy content and when your social following on LinkedIn, Twitter, etc see’s that you’ve been interviewed by a third-party, they’re going to want to watch and hear what you have to say.
3. Embed the video interview on your news/blog page on your website.
This is a great piece of content that can be sent to your email newsletter subscribers. Did you know that when you add “Video” to your subject line, email open rates are increased 19%, click-through rates increased 65% and Unsubscribes are reduced by 26%? All of this is found in a study by HighQ part of Thomson Reuters.
Please let us know if you have any questions.
Interested in getting drawing more attention to your brand? Choose an IndustrialSage Brand Amplification package in conjunction with your free interview. Click here to learn more about increasing the exposure of your brand to your target market (and know who’s looking).