We help midsized B2B manufacturers identify, attract, engage and drive sales opportunities with ideal-fit customers.
Manufacturers seek our expertise when they’re:
- Lacking awareness among the buying process influencers at the right companies
- Not consistently filling their pipelines with sales-qualified leads
- Too busy servicing customers to effectively prospect new business
- Sick of watching potential customers make uninformed purchases from less-capable competitors
- Anxious to speed up their customers’ long, complex buying processes
- Not confident their marketing spends are producing tangible sales opportunities
How we help solve those problems:
We start with an intensive Strategy Workshop. Then we implement (or guide you through implementation of) the right combination of positioning, content marketing, SEO, website development and optimization, email, account-based marketing and sales enablement.
Three things make us different:
- Industrial is our niche
We work with B2B manufacturers. We’re at our best with companies that possess deep expertise in their lines of business and sell complex, customized products or solutions that require an often-long and highly-consultative sales process.
- Thought leadership is our platform
We help our clients harness their knowledge and convert it into marketing and sales content that addresses the problems, goals and related questions of the buying process influencers at ideal-fit accounts.
- High-margin sales is our metric
Our job is simple: to help you generate and close high-margin sales with the right companies. We’ll help you turn your marketing and sales teams into a cohesive business development unit that produces a significant, measurable ROI.