Blind Spots On the Road to Net-Zero Carbon Emissions
Many countries have a goal of net-zero carbon emissions by 2035. How feasible is that goal, and which power solutions might bring new issues?
Mastering Mobile: How to Reach More Mobile Buyers
If over 40% of all B2B sales occur on a mobile device, mobile had better be a part of your strategy! How can you reach more mobile buyers?
The Story of Enexor on Industries of the Future
Hear from Lee, Jamie, and Ty about the lengths Enexor has gone to in order to combat the world’s pollution & power problems at the same time.
The Story of Polypack on Industries of the Future
Hear from Emmanuel Cerf and Brian McCann about how Polypack is paving the way for packaging companies to be more verifiably sustainable.
The Story of MHS Global on Industries of the Future
Robotics have changed drastically between Kristiyan Georgiev's childhood, to his current role leading the computer vision team at MHS Global.
How to Turn Lost Opportunities Into New Sales
Not all prospects will make a purchase… so how can you turn those lost opportunities into a new chance at a sale?
What Retailers Should Consider Before Implementing a Micro-Fulfillment Solution
For every retailer that has invested in micro-fulfillment, many others remain, wondering: "How do we choose the best solution?"
How Often Do You Sell to Your Top 200 Prospects?
SalesLeads Inc breaks down how to review your Ideal Customer Profiles to establish a more solidified list of your Top 200 prospects.
How to Retain Sales Professionals – Avoiding the Great Resignation Trend
How do you retain sales professionals during the great resignation? Did you provide them with the enablement tools they needed?
Outsourced Sales Prospecting: Everything You Need to Know
Outsourced sales prospect performed by a sales led generation expert such as SalesLeads for creating qualified sales appointments.
7 Steps for an Effective B2B Sales Cadence to Get In the Door
Use these 7 Steps for an effective B2B sales cadence by SalesLeads Inc for better B2B sales leads business development.
How to Attend Remote Interviews or Virtual Events
Got a new virtual event or a remote interview coming up? You’re not alone. But have you ever attended one where things just… didn’t go great?
Data-Backed Reasons Why You Need A Company LinkedIn Page
Let's dive into some data-backed reasons why your organization needs a LinkedIn company page, and three strategies to use once it’s built.
Content + Marketing: A Different Way to Build a Strategy
While statistics show that you’re 3x more likely to be successful if you have a strategy, many marketers don’t create one. Why not?
Keeping Score of Your Content: Start Benchmarking in Three Critical Areas
In this guest post, Greg Mischio of Winbound shares the important elements you can use to benchmark the content on your website.
Best Practices for Maximizing Sales Leads
Learn best practices for maximizing sales leads using direct calls, LinkedIn, eMail, and more from SalesLeads Inc.
Virtual Trade Show Exhibitors & Presenters: What We’ve Learned So Far…
Virtual Trade Show Exhibitors & Presenters: What We’ve Learned with virtual visitors so far by salesleads inc, florida.
Podcast, Blog, Video: Which Types of Content Should You Create?
Deciding which type of content you should create can be the ultimate conundrum for a marketing department. Which type should you produce?
As Everything Turns Digital, Will Sales & Marketing Efforts Get Lost?
Digital marketing strategies for industrial marketers and sales teams for email, targeting, cold calling, referrals; from Salesleads Inc.
Generating Business in a Virtual World
Generate leads, generate business in a virtual word by SalesLeadsInc for project reports captial projects, expansion, construction.
Planning for 2021? You’ve Already Made Great Strides, Now Let’s Build.
Sales Planning and Marketing Planning for 2021: sales message, trade show leads and selling over zoom for sales reps, marketing sales leads.
What B2B Companies Can Learn From Amazon’s Transactional Ease Playbook This Holiday Season
B2B marketers better take notes from Amazon's tactics to create transactional ease for customers this year…
Shift to Virtual Trade Shows Means New Tactics for Sales and Marketing
Virtual events are significantly different than traditional trade shows and conferences, but they are most definitely here to stay.
Can You Recreate Your Sales Team Virtually?
The digital age isn't totally replacing sales reps, but buyers want the fastest route to answers. That may require a digitized sales team.
The Essentials of Focus in Sales & Marketing
Learn the essentials of focus in sales & marketing for database targeting in the industrial space– from custom lead gen to project reports.
Virtual Fairs: Will They Produce Sales Leads?
Will virtual fairs produce as many sales leads as in-person trade shows? Learn more in this article by SalesLeads Inc!
Three (Non-Covid) Reasons to Establish An Ecommerce Sales Channel As a Manufacturer
Manufacturers should build an ecommerce sales channel for themselves. Buyers are always looking for the most convenient purchase– is it you?
The Only Way to Reach an Audience During a Global Pandemic
Things have definitely changed, but businesses still have needs even if they've different. Here's how to reach an audience during a pandemic.
6 Essential Case Study Elements: Turning That Client Love Into Social Proof (Examples Included)
What makes a great case study? Check out this analysis of 6 crucial case study elements, brought to you by Winbound on IndustrialSage.
Is Virtual Selling Really All That Different?
Making adjustments to sales has been challenging. You’re probably still hoping that virtual selling will all go away eventually… but will it?
Crafting the Virtual Presentation
Crafting a virtual presentation for industrial sales or marketing professionals can fill the sales funnel and convert leads into sales.
Blogging Reduces that “Social Distance” Between You and Your Customers
Once our world returns to health & no longer finds it necessary to "social distance," you will cherish the fact that you started blogging for your business
How Manufacturers Can Reinvent Their Digital Presence for Selling Post-COVID
Many manufacturers will “do what they have always done” for selling post-COVID, but these approaches may not be nearly as viable moving forward.
As the Trade Show Sales Leads Channel Disappears, Others are Found or Re-Discovered
Trade shows have had a long history of ups and downs. About 25 years ago, trade shows were all the rage. Companies would send multiple people, aisleways were packed and...
How Account-Based Marketing Can Help Unite Multiple Brands Into One
Sales & marketing departments can use account-based marketing to unite not only one another, but also the multiple brands they may represent.
The Most Valuable Piece of Content for Manufacturers: Are You Producing It?
If you’re not creating this kind of content on your website (3 out of 4 manufacturers aren't), you’re missing out on an incredibly powerful marketing tool.
Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce
Yes indeed, eCommerce allows you to Scale Your Proprietary Process. This solution keeps you in your wheelhouse and allows you to exploit what you do best.
Eliminate the Cumbersome RFQ Process with eCommerce
Another key ingredient on the list of eCommerce Benefits includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process.
Seeking Soulmates: Does Your Website Attract Dream Customers?
Seeking Soulmates: your website needs to reveal that your business is so darn lovable that customers simply cannot live without you.
Like It or Not, Your Website is Your 24 Hours a Day Sales Rep
A major eCommerce benefit for you to capture includes that fact that your eCommerce store never closes and serves as your 24 hour a day sales rep.
COVID-19 Forces Oilfield And Industrial Workforce To Flip Marketing Strategy
With 225 high impact events, conventions, trade shows, and marketing shows being canceled, many industrial, oilfield and manufacturing businesses are having to leverage digital marketing to exhibit their 2020 offerings....
You Have Only One Chance to Make an Outstanding First Webpression
You have only one chance to make an outstanding first Webpression. Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a...
Seven Remote Work Tools For Staying Productive While Working From Home
Here are seven different digital tools that we’d recommend for your office to maximize productivity as we all adjust to working from home for a while.
Why the Brains of Your Engineers are Your Best Marketing Tools
The best marketing tools you have at your disposal may actually be the brainpower of your engineers and technical professionals.
Microsoft Office vs. Google Office Suite – How Will This Battle Turn Out?
Microsoft dominates Enterprise. Google offers native cloud office solutions. They're both storming the other's territory. How will this play out?
4 Strategies to Attract Next-Gen Manufacturing Talent
A 2018 survey by the Manufacturing Institute says 3.5 million manufacturing jobs will need to be filled in the next decade, and 2 million of them will go unfilled. Do you know...
Key Benefits of Building Brand Affinity With Video
Ever wonder why some companies seem to magically succeed in building brand affinity with video, while others crash and burn? What gives?
Branding Tips for Manufacturing Companies
Manufacturing companies aren’t always the first to jump at marketing and advertising, but some of these branding tips can help support and amplify sales!
eCommerce Checklist: Manufacturing eCommerce Strategies
The time has finally come for you to join the massive B2B eCommerce party. Wouldn't it be great to have an eCommerce checklist?
Software Solutions for SMB: What’s Right for You?
You know you can’t run your business on Excel. How do you make the right software investments today, balancing current resources with future growth?
Bringing Sexy Back – How Can A Supply Chain Podcast Have Thousands of Listeners?
Many manufacturers & logistics companies think their work isn’t “sexy” or interesting– but there are more eager ears in the world than they might realize…
How Much Value Do you Bring to Your Clients?
What's the real value for clients who hire you? By following these simple ideas, you'll sell higher-value engagements, improve relations, and more!
25 Blog Topics for Manufacturers Eager to Start Blogging
How do you discover engaging blog topics? Especially since blogging plays such a critical role with any B2B marketing strategy. One major challenge: Where to start? Creating blog topics that...
Video Marketing Statistics that Industrial Marketers Need to Know! [Infographic]
Think online video is just weird cats and cute babies? Think again. Check out this infographic about why you should focus your efforts on video marketing.
How Manufacturers Can Improve Marketing, Sales, & Customer Performance with CRM Automation
45% of manufacturers don't use CRM automation because it seems like pretty time-consuming, potentially-expensive software. But the benefits are clear!
How Manufacturers Can Get Prospects to Know You, Like You and Trust You
Manufacturers can drive their content marketing by modeling the sales approach of getting prospects to "know you, like you and trust you."
Why Executives Are Failing to Reach their Strategic Goals
Most strategic initiatives fail because of poor implementation that leads to high costs, waste of time and resources, and a disengaged workforce.
Top 13 Reasons Why Manufacturers Struggle with eCommerce
Why do some manufacturers struggle with eCommerce? Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for...
Business Software Strategy: 3 Options
Confused about the right business software strategy for your business? You're not alone. For reasons I'll elaborate in future posts, Information Systems are not viewed as a strategic lever by...
How to Create and Use Case Studies That Help You Sell
Creating effective case studies is a great way to garner draw attention to your company, establish your reliability, and improve overall close rates.
Bobcatused.com Launched by Bobcat and Sandhills Global: The Preferred Vendor Program
There are around 1,000 independent dealers licensed by the Bobcat company: Bobcatused.com showcases equipment from dealers across the country.
How You Can Build Brand Equity In a Fast-Paced World
CEO of Waypoint Robotics Jason Walker says even for a startup, brand equity is built through consistency & commitment to pleasing customers long-term.
Upgrading from Predictive Maintenance to Digitally-Enabled Reliability
Predictive maintenance is one of the most common boxes that gets checked on the list of reasons to adopt the Internet of Things.
Lean Accounting: Financial Management Practices for Lean Organizations
Lean is a multi-faceted business strategy. Financial management must be aligned with the economics of lean, and that’s what lean accounting is all about.
Our Review of the 2019 Fourth Quarter
If your year has been like ours, you may not even remember yesterday's breakfast. That's why we're pausing to recall some gems from our 2019 Fourth Quarter.
7 Robotic Process Automation (RPA) Themes for the 2020s
RPA had its best year so far as the fastest growing Enterprise Software market. What can we expect in 2020 and beyond? Here are seven emerging themes.
Three Common Marketing Myths Busted by Google in 2019
Google investigated and debunked three common marketing myths this past year: from video marketing to data and automation.
The Untapped Value of Creating Video for Sales Teams
Hear from Tyler Lessard, VP of Marketing for Vidyard, about how organizations can overcome common excuses and find value in creating video for sales.
The Black Hole Lead Crisis: Practical Tips to Solve Lead Execution Issues In Your Organization
You could generate thousands of leads, but that could be money wasted if you don’t address your "black hole lead crisis" and solve lead execution issues.
Where to Find Effective Content Within Your Own Organization
Charlie Riley of Curbell Plastics understands the unique challenge of trying to find effective content for manufacturers: not a historically hot topic.
How to Use Storytelling In Marketing Content for Manufacturers
Manufacturers need to learn how to use storytelling in marketing, because they're missing a lot of opportunities to create powerful, meaningful content.
How and Why Manufacturers Should Scale Marketing Content
A lot of us know that it's important to repurpose and scale content for our marketing…but how exactly are we supposed to do that?
How to Simplify Industry Jargon Into Layman’s Terms
If you're new to manufacturing and you need to create industrial content, how do you simplify industry jargon and communicate it in layman's terms?
The First Five Steps to Building Your Network On Social Media
If you know you need to start building your network on social media, these 5 steps will help you understand some basic etiquette in those uncharted waters.
6 Videos Every Manufacturer Needs On Their Website
Videos can boost everything from inbound marketing to sales and training. Here are six videos every manufacturer needs to use on their website.
4 Ways Manufacturers Can Maximize Returns from Email Marketing
Just because industrial companies use email doesn’t mean they’re reaping all its benefits. Here are four key steps to maximize returns from email marketing.
3 Ways Manufacturers Are Sabotaging Their Own Digital Marketing Efforts
We interviewed 150 manufacturers and found 3 uniting factors that explain why industrial B2B companies like manufacturers are behind in digital marketing.
A Phased Approach to Building a Lead-Generating Website for Manufacturers
Paul's company built sensors used on Apollo 11 and in the Gemini project– but it was building a lead-generating website that brought in younger buyers.
4 Statistics Explaining Why Manufacturers Need to Start Blogging
Manufacturers need to start blogging, because it’s one of the best ways to generate sales-qualified leads for their business.
Statistics Reveal the Top Three Challenges Faced by Industrial Marketers
There are three primary challenges faced by industrial marketers: budget, bandwidth, and buy-in. Here's how to overcome them.
How Manufacturers Can Build Awareness In Emerging Technologies Like 3D Printing
How do you build awareness in emerging technologies? Ask Sonita Lontoh, VP of Global Marketing for HP’s 3D Printing & Digital Manufacturing Division.
Three Steps for Marketers to Gain Executive Buy-In With Digital Tactics
Here are three steps to help industrial marketers gain executive buy-in with digital tactics that you need for your company.
Build Your Website Like You’d Build a Trade Show Booth
You need to build your website like you'd build a trade show booth. They both generate traffic and aim to convert leads…but one of them is open 24/7.
How Manufacturers Can Systematically Develop Buyer Personas
Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune their digital marketing tactics.
Four Tools Manufacturers Can Use to Build Landing Pages
When you need to build landing pages, there are several tools you can use online without needing a degree in web design or coding.
What Constitutes a Good Landing Page for Manufacturers?
A manufacturer's landing page should be an easy-to-navigate, visually appealing webpage. Its goal? Motivate visitors to fill out a form and convert.
Why Manufacturers Need to Build a Mobile Optimized Website Experience
With more and more people using their smartphones and mobile devices to conduct business, building a mobile optimized website is a must.
Manufacturing Marketing Statistics To Get Sales Executive Buy-In
For many higher-ups, spending money on new, unfamiliar strategies feels like too much of a gamble. Use statistics to win them over and get executive buy-in!
4 Steps to Add Video in Emails to Increase Engagement for Manufacturers
It's been proven that you can use video in emails to increase engagement– but how do you actually put the videos in the email? Here's 4 steps to help.
Video vs. Plain Text in Emails for Manufacturers
Emails are always helpful ways of providing information to your audience– but when it comes to video vs. plain text, videos consistency enhance everything.
Best Practices When Sharing Online Marketing Videos
No matter how nice a video you have, it will do no good if you can’t measure its performance. Here are three KEY steps for sharing marketing online videos.
How Global Manufacturers Scale Offline Sales Tactics Using Digital Marketing
Eric Rojek, VP of Thrush Aircraft, explains how they can scale offline sales tactics like training sessions because they’ve gotten to know their audience.
Why Manufacturers Should Use Video Marketing to Nurture Leads and Increase Sales
Don’t just use video to generate leads– use video marketing to nurture leads that you already have, and close the accounts your sales teams are pursuing.
Account-Based Marketing for B2B Manufacturers
We're a little bit starstruck this week– Sangram Vajre of Terminus and #FlipMyFunnel joined us to discuss the what, why, and how of account-based marketing!
Four Steps for Industrial Marketers to Create SEO Ranking Content
Manufacturers need to create rich, SEO-ranking content for their websites in order to maintain credibility. Here are four tips on how to do that…
Is YouTube the Right Video Hosting Platform for Industrial Manufacturers?
We’ve met a lot of industrial manufacturers who cite YouTube as the place to go and find their videos… but should that really be where you’re sending your prospects?
How Industrial & Manufacturing CMOs Can Overcome Their Biggest Challenges Marketing Ghost Brands
Marketing for an industrial B2B company is especially complicated. Shonodeep Modak of Schneider Electric sat down with us to discuss challenges faced by many manufacturing CMOs.
Create Lead-Generating & SEO Ranking Content for Manufacturers
Quality content is one of the most effective tools a manufacturer can use when trying to generate leads and boost their SEO ranking.
Inbound vs Outbound Marketing for Industrial Manufacturers: What’s the Difference?
Inbound and outbound marketing tactics both offer benefits, but it's up to you to find out which ones best suit your business.
Digital Marketing with Video for Industrial Manufacturers
How can you set your company apart? The industrial manufacturers that are using video in their digital marketing have seen incredible results.