Here are three steps to help industrial marketers gain executive buy-in with digital tactics that you need for your company.
Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune their digital marketing tactics.
When you need to build landing pages, there are several tools you can use online without needing a degree in web design or coding.
A manufacturer's landing page should be an easy-to-navigate, visually appealing webpage. Its goal? Motivate visitors to fill out a form and convert.
With more and more people using their smartphones and mobile devices to conduct business, building a mobile optimized website is a must.
For many higher-ups, spending money on new, unfamiliar strategies feels like too much of a gamble. Use statistics to win them over and get executive buy-in!
It's been proven that you can use video in emails to increase engagement– but how do you actually put the videos in the email? Here's 4 steps to help.
Emails are always helpful ways of providing information to your audience– but when it comes to video vs. plain text, videos consistency enhance everything.
No matter how nice a video you have, it will do no good if you can’t measure its performance. Here are three KEY steps for sharing marketing online videos.
Don’t just use video to generate leads– use video marketing to nurture leads that you already have, and close the accounts your sales teams are pursuing.
Manufacturers need to create rich, SEO-ranking content for their websites in order to maintain credibility. Here are four tips on how to do that…
We’ve met a lot of industrial manufacturers who cite YouTube as the place to go and find their videos… but should that really be where you’re sending your prospects?
Quality content is one of the most effective tools a manufacturer can use when trying to generate leads and boost their SEO ranking.
Inbound and outbound marketing tactics both offer benefits, but it's up to you to find out which ones best suit your business.
How can you set your company apart? The industrial manufacturers that are using video in their digital marketing have seen incredible results.
Video content marketing is a widely unadopted tactic by industrial marketers, yet it’s outperforming typical content marketing strategies!
I was trying to explain my podcast to my kids, so I said, "Daddy's on the radio!" But my oldest asked, "What's a radio?" Boy, it sure is important to...
These content marketing tips are essential to your inbound marketing success: if you follow them, you'll be one step closer to domination in your market.
If you’re a manufacturer looking to expand your network and repertoire of industrial wisdom, the world of podcasts has some top-notch shows you should try…
If you want your digital marketing budget increase, you need these 5 factors on your side: the five things your executives actually want to hear about.
Industrial or manufacturing companies who want to increase their digital marketing should pay attention to these 6 tactics in order to formulate the best plan for their business.
Old B2B marketing strategies are obsolete. Inbound strategies help industrial marketers not only attract new customers, but keep them coming back for more.
By understanding the most recent industrial sales and marketing statistics out there, it will be easier for you to target and connect with your clients.
Danny and Joseph walked members of the Georgia Manufacturing Alliance through two presentations on digital sales and marketing for manufacturers. Check out their valuable tips!
Videos aren’t just for marketers anymore; your sales strategy should tap these invaluable assets, too. Videos are the best way to show prospective buyers who you really are, what you...
Targeting specific audiences at trade shows with online ads is called geofencing, or geotargeting. Let's examine a real geofenced ad in a quick video!
When it comes to having an effective manufacturing marketing strategy, you can't rely on one particular piece of the puzzle to carry you through.
Industrial and manufacturing marketers should take advantage of online marketing – not just to attract new clients, but also because returns from traditional tactics are on the decline.
Follow these nine blogging tips to create amazing content that will bring the reader back again and again to see what else you have to offer!
For many manufacturers, marketing inevitably crashes into a brick wall. The business runs out of advertising ideas or avenues to connect with new customers. However, with these additional tips and...
A short video can often say (and do) far more than any blog post, infographic, or other form of marketing. It's why every business, including industrial manufacturing, needs to take...
Building your sales process requires consistent effort, and an actual plan to generate traffic. Only then can you turn that traffic into leads, then customers.
Continue reading to learn more about exciting HubSpot features to accelerate your marketing and sales efforts.
Have you ever met an entrepreneur that had a tendency to bite off more than they could chew? It’s not always a bad thing. That tendency is also what gives...
Do these dilemmas sound like yours? Welcome to a site dedicated to helping manufacturing and industrial marketers master their craft. We're here to answer your questions and turn you into...