How and Why Manufacturers Should Scale Marketing Content
A lot of us know that it's important to repurpose and scale content for our marketing…but how exactly are we supposed to do that?
Our Industrial Insights Survey is Back – With Prizes!
Do you love Amazon gift cards? Did you love our Insights Report on Industrial Sales & Marketing Trends in 2019? Then you're going to LOVE this survey…
The First Five Steps to Building Your Network On Social Media
If you know you need to start building your network on social media, these 5 steps will help you understand some basic etiquette in those uncharted waters.
6 Videos Every Manufacturer Needs On Their Website
Videos can boost everything from inbound marketing to sales and training. Here are six videos every manufacturer needs to use on their website.
4 Ways Manufacturers Can Maximize Returns from Email Marketing
Just because industrial companies use email doesn’t mean they’re reaping all its benefits. Here are four key steps to maximize returns from email marketing.
3 Ways Manufacturers Are Sabotaging Their Own Digital Marketing Efforts
We interviewed 150 manufacturers and found 3 uniting factors that explain why industrial B2B companies like manufacturers are behind in digital marketing.
4 Statistics Explaining Why Manufacturers Need to Start Blogging
Manufacturers need to start blogging, because it’s one of the best ways to generate sales-qualified leads for their business.
Statistics Reveal the Top Three Challenges Faced by Industrial Marketers
There are three primary challenges faced by industrial marketers: budget, bandwidth, and buy-in. Here's how to overcome them.
Three Steps for Marketers to Gain Executive Buy-In With Digital Tactics
Here are three steps to help industrial marketers gain executive buy-in with digital tactics that you need for your company.
How Manufacturers Can Systematically Develop Buyer Personas
Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune their digital marketing tactics.
DRIVE YOUR SALES EFFORTS WITH VIDEO ANALYTICS (Episode 6 of 6)
59% of marketers plan to measure video effectiveness and ROI with analytics. – Storyboard Media Group 2016 How will you know whether your video is successful or not? Setting...
SPECIALIZED VIDEOS ACHIEVE SPECIFIC MARKETING GOALS (Episode 5 of 6)
The personalized video campaign saw its click-through rate increase by a factor of ten. – Business Wire 2016 Did you know that there are some great new video technologies that...
HOW VIDEO BOOSTS EMAIL CONVERSION RATES (Episode 4 of 6)
Videos on landing pages can increase conversions by 80% or more. – Unbounce How can you make sure that potential customers click through from your email and actually watch the...
Four Tools Manufacturers Can Use to Build Landing Pages
When you need to build landing pages, there are several tools you can use online without needing a degree in web design or coding.
HOW TO GENERATE LEADS WITH VIDEO (Episode 3 of 6)
4X as many consumers would rather watch a video about a product than read about it. – eMarketer 2016 Watch to find out how top B2B marketers are taking advantage of...
FIVE MUST-HAVE VIDEOS FOR YOUR SALES FUNNEL (Episode 2 of 6)
Videos have 400% more engagement than static text. – Koneffco Media 2015 What are the best video tactics to generate leads and how do you convert them into prospects? There...
What Constitutes a Good Landing Page for Manufacturers?
A manufacturer's landing page should be an easy-to-navigate, visually appealing webpage. Its goal? Motivate visitors to fill out a form and convert.
Why Manufacturers Need to Build a Mobile Optimized Website Experience
With more and more people using their smartphones and mobile devices to conduct business, building a mobile optimized website is a must.
Manufacturing Marketing Statistics To Get Sales Executive Buy-In
For many higher-ups, spending money on new, unfamiliar strategies feels like too much of a gamble. Use statistics to win them over and get executive buy-in!
4 Steps to Add Video in Emails to Increase Engagement for Manufacturers
It's been proven that you can use video in emails to increase engagement– but how do you actually put the videos in the email? Here's 4 steps to help.
Video vs. Plain Text in Emails for Manufacturers
Emails are always helpful ways of providing information to your audience– but when it comes to video vs. plain text, videos consistency enhance everything.
Best Practices When Sharing Online Marketing Videos
No matter how nice a video you have, it will do no good if you can’t measure its performance. Here are three KEY steps for sharing marketing online videos.
Why Manufacturers Should Use Video Marketing to Nurture Leads and Increase Sales
Don’t just use video to generate leads– use video marketing to nurture leads that you already have, and close the accounts your sales teams are pursuing.
Four Steps for Industrial Marketers to Create SEO Ranking Content
Manufacturers need to create rich, SEO-ranking content for their websites in order to maintain credibility. Here are four tips on how to do that…
Is YouTube the Right Video Hosting Platform for Industrial Manufacturers?
We’ve met a lot of industrial manufacturers who cite YouTube as the place to go and find their videos… but should that really be where you’re sending your prospects?
Create Lead-Generating & SEO Ranking Content for Manufacturers
Quality content is one of the most effective tools a manufacturer can use when trying to generate leads and boost their SEO ranking.
Inbound vs Outbound Marketing for Industrial Manufacturers: What’s the Difference?
Inbound and outbound marketing tactics both offer benefits, but it's up to you to find out which ones best suit your business.
Digital Marketing with Video for Industrial Manufacturers
How can you set your company apart? The industrial manufacturers that are using video in their digital marketing have seen incredible results.
Amplifying Your Industrial Content Marketing & Sales Strategy With Video
Video content marketing is a widely unadopted tactic by industrial marketers, yet it’s outperforming typical content marketing strategies!
My Kids Don’t Know What a Radio Is: Challenges of Marketing to Gen Z and Beyond
I was trying to explain my podcast to my kids, so I said, "Daddy's on the radio!" But my oldest asked, "What's a radio?" Boy, it sure is important to...
On-Page Content Marketing Tips for Industrial Marketers
These content marketing tips are essential to your inbound marketing success: if you follow them, you'll be one step closer to domination in your market.
Eight Manufacturing Podcasts You Need to Hear
If you’re a manufacturer looking to expand your network and repertoire of industrial wisdom, the world of podcasts has some top-notch shows you should try…
What Manufacturers Need To Know For Executive Buy-In On Digital Marketing
If you want your digital marketing budget increase, you need these 5 factors on your side: the five things your executives actually want to hear about.
Digital Marketing Tactics for Industrial Marketers in 2019
Industrial or manufacturing companies who want to increase their digital marketing should pay attention to these 6 tactics in order to formulate the best plan for their business.
How Industrial Marketers Can Increase Traffic, Leads, and Customers
Old B2B marketing strategies are obsolete. Inbound strategies help industrial marketers not only attract new customers, but keep them coming back for more.
Ten Important Industrial Manufacturing Sales & Marketing Statistics
By understanding the most recent industrial sales and marketing statistics out there, it will be easier for you to target and connect with your clients.
A Two-Part Presentation on Digital Sales & Marketing for Manufacturers
Danny and Joseph walked members of the Georgia Manufacturing Alliance through two presentations on digital sales and marketing for manufacturers. Check out their valuable tips!
Industrial Sales: Why Video Must Be Part of Your Sales Strategy
Videos aren’t just for marketers anymore; your sales strategy should tap these invaluable assets, too. Videos are the best way to show prospective buyers who you really are, what you...
How to Target Specific Audiences at Trade Shows With Online Ads
Targeting specific audiences at trade shows with online ads is called geofencing, or geotargeting. Let's examine a real geofenced ad in a quick video!
Manufacturing Marketing Strategy: What You Must Include
When it comes to having an effective manufacturing marketing strategy, you can't rely on one particular piece of the puzzle to carry you through.
7 Musts of Industrial & Manufacturing Sales & Digital Marketing
Industrial and manufacturing marketers should take advantage of online marketing – not just to attract new clients, but also because returns from traditional tactics are on the decline.
Industrial & Manufacturer Blogging Tips: How To Easily Create Amazing Content
Follow these nine blogging tips to create amazing content that will bring the reader back again and again to see what else you have to offer!
How Industrial Manufacturers Can Generate More Leads For Their Website
For many manufacturers, marketing inevitably crashes into a brick wall. The business runs out of advertising ideas or avenues to connect with new customers. However, with these additional tips and...
5 Videos Industrial Manufacturers Should Use with Inbound Marketing
A short video can often say (and do) far more than any blog post, infographic, or other form of marketing. It's why every business, including industrial manufacturing, needs to take...
Building Your Digital Sales Process for Manufacturing & Industrial Professionals
Building your sales process requires consistent effort, and an actual plan to generate traffic. Only then can you turn that traffic into leads, then customers.
Accelerate Industrial & Manufacturing Sales With Hubspot Video & Email
Continue reading to learn more about exciting HubSpot features to accelerate your marketing and sales efforts.
Six Months of Lessons Learned from Podcasting
Have you ever met an entrepreneur that had a tendency to bite off more than they could chew? It’s not always a bad thing. That tendency is also what gives...
Do These Digital Marketing Dilemmas Sound Like Yours?
Do these dilemmas sound like yours? Welcome to a site dedicated to helping manufacturing and industrial marketers master their craft. We're here to answer your questions and turn you into...
