COVID-19 Forces Oilfield And Industrial Workforce To Flip Marketing Strategy
With 225 high impact events, conventions, trade shows, and marketing shows being canceled, many industrial, oilfield and manufacturing businesses are having to leverage digital marketing to exhibit their 2020 offerings....
You Have Only One Chance to Make an Outstanding First Webpression
You have only one chance to make an outstanding first Webpression. Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a...
Seven Remote Work Tools For Staying Productive While Working From Home
Here are seven different digital tools that we’d recommend for your office to maximize productivity as we all adjust to working from home for a while.
Why the Brains of Your Engineers are Your Best Marketing Tools
The best marketing tools you have at your disposal may actually be the brainpower of your engineers and technical professionals.
Microsoft Office vs. Google Office Suite – How Will This Battle Turn Out?
Microsoft dominates Enterprise. Google offers native cloud office solutions. They're both storming the other's territory. How will this play out?
4 Strategies to Attract Next-Gen Manufacturing Talent
A 2018 survey by the Manufacturing Institute says 3.5 million manufacturing jobs will need to be filled in the next decade, and 2 million of them will go unfilled. Do you know...
Key Benefits of Building Brand Affinity With Video
Ever wonder why some companies seem to magically succeed in building brand affinity with video, while others crash and burn? What gives?
Branding Tips for Manufacturing Companies
Manufacturing companies aren’t always the first to jump at marketing and advertising, but some of these branding tips can help support and amplify sales!
eCommerce Checklist: Manufacturing eCommerce Strategies
The time has finally come for you to join the massive B2B eCommerce party. Wouldn't it be great to have an eCommerce checklist?
Software Solutions for SMB: What’s Right for You?
You know you can’t run your business on Excel. How do you make the right software investments today, balancing current resources with future growth?
EnerSys® Advanced Power Solutions Offer a “Superior Power Experience” at MODEX® 2020
The global leader in stored energy solutions for industrial applications, will present an improved user experience with virtually maintenance-free NexSys® battery solutions at MODEX® 2020 in booth no. 7632. The...
Bringing Sexy Back – How Can A Supply Chain Podcast Have Thousands of Listeners?
Many manufacturers & logistics companies think their work isn’t “sexy” or interesting– but there are more eager ears in the world than they might realize…
How Much Value Do you Bring to Your Clients?
What's the real value for clients who hire you? By following these simple ideas, you'll sell higher-value engagements, improve relations, and more!
25 Blog Topics for Manufacturers Eager to Start Blogging
How do you discover engaging blog topics? Especially since blogging plays such a critical role with any B2B marketing strategy. One major challenge: Where to start? Creating blog topics that...
![Video Marketing Statistics that Industrial Marketers Need to Know! [Infographic]](https://www.industrialsage.com/wp-content/uploads/2020/02/Video-Marketing-Statistics-that-Industrial-Marketers-Need-to-Know-Infographic-350x250.jpg)
Video Marketing Statistics that Industrial Marketers Need to Know! [Infographic]
Online video is a huge phenomenon. But think it’s all just weird cats and cute babies? Think again. Video is an untapped channel of content marketing that is perfect for...
How Manufacturers Can Improve Marketing, Sales, & Customer Performance with CRM Automation
45% of manufacturers don't use CRM automation because it seems like pretty time-consuming, potentially-expensive software. But the benefits are clear!
How Manufacturers Can Get Prospects to Know You, Like You and Trust You
A long-standing truth in sales is that people won’t buy from you unless they know you, like you and trust you. Content marketing can help you on all three counts,...
Why Executives Are Failing to Reach their Strategic Goals
Strategy is the core of any organization and it’s the driver to a sustainable growth. Yet most strategic initiatives fail because of poor implementation that leads to high costs, waste...
Top 13 Reasons Why Manufacturers Struggle with eCommerce
Why do some manufacturers struggle with eCommerce? Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for...
Business Software Strategy: 3 Options
Confused about the right business software strategy for your business? You're not alone. For reasons I'll elaborate in future posts, Information Systems are not viewed as a strategic lever by...
How to Create and Use Case Studies That Help You Sell
Creating effective case studies is a great way to garner draw attention to your company and improve overall close rates. After all, case studies show that you walk the walk....
How You Can Build Brand Equity In a Fast-Paced World
CEO of Waypoint Robotics Jason Walker says even for a startup, brand equity is built through consistency & commitment to pleasing customers long-term.
Upgrading from Predictive Maintenance to Digitally-Enabled Reliability
Predictive maintenance is one of the most common boxes that gets checked on the list of reasons to adopt the Internet of Things. But that’s only part of the story:...
Lean Accounting: Financial Management Practices for Lean Organizations
Lean is a multi-faceted business strategy, with a primary focus on employees and learning. Through the use of various lean tools, practices and methods, employees learn to master their work,...
Our Review of the 2019 Fourth Quarter
If your year has been like ours, you may not even remember yesterday's breakfast. That's why we're pausing to recall some gems from our 2019 Fourth Quarter.
7 Robotic Process Automation (RPA) themes for the 2020s
We have been through a decade of great technological change. Technologies that are at the center of our lives now - Smartphones and Social media truly became ubiquitous in the 2010s....
Three Common Marketing Myths Busted by Google in 2019
Google investigated and debunked three common marketing myths this past year: from video marketing to data and automation.
The Untapped Value of Creating Video for Sales Teams
Hear from Tyler Lessard, VP of Marketing for Vidyard, about how organizations can overcome common excuses and find value in creating video for sales.
The Black Hole Lead Crisis: Practical Tips to Solve Lead Execution Issues In Your Organization
You could generate thousands of leads, but that could be money wasted if you don’t address your "black hole lead crisis" and solve lead execution issues.
Where to Find Effective Content Within Your Own Organization
Charlie Riley of Curbell Plastics understands the unique challenge of trying to find effective content for manufacturers: not a historically hot topic.
How to Use Storytelling In Marketing Content for Manufacturers
Manufacturers need to learn how to use storytelling in marketing, because they're missing a lot of opportunities to create powerful, meaningful content.
How and Why Manufacturers Should Scale Marketing Content
A lot of us know that it's important to repurpose and scale content for our marketing…but how exactly are we supposed to do that?
How to Simplify Industry Jargon Into Layman’s Terms
If you're new to manufacturing and you need to create industrial content, how do you simplify industry jargon and communicate it in layman's terms?
Build Your Website Like You’d Build a Trade Show Booth
You need to build your website like you'd build a trade show booth. They both generate traffic and aim to convert leads…but one of them is open 24/7.
Why Manufacturers Should Use Video Marketing to Nurture Leads and Increase Sales
Don’t just use video to generate leads– use video marketing to nurture leads that you already have, and close the accounts your sales teams are pursuing.
Four Steps for Industrial Marketers to Create SEO Ranking Content
Manufacturers need to create rich, SEO-ranking content for their websites in order to maintain credibility. Here are four tips on how to do that…
Manufacturing Marketing Strategy: What You Must Include
When it comes to having an effective manufacturing marketing strategy, you can't rely on one particular piece of the puzzle to carry you through.
