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Things have definitely changed, but businesses still have needs even if they've different. Here's how to reach an audience during a pandemic.

What makes a great case study? Check out this analysis of 6 crucial case study elements, brought to you by Winbound on IndustrialSage.

Making adjustments to sales has been challenging. You’re probably still hoping that virtual selling will all go away eventually… but will it?

Crafting a virtual presentation for industrial sales or marketing professionals can fill the sales funnel and convert leads into sales.

Once our world returns to health & no longer finds it necessary to "social distance," you will cherish the fact that you started blogging for your business

Many manufacturers will “do what they have always done” for selling post-COVID, but these approaches may not be nearly as viable moving forward.

Trade shows have had a long history of ups and downs. About 25 years ago, trade shows were all the rage. Companies would send multiple people, aisleways were packed and...

If you’re not creating this kind of content on your website (3 out of 4 manufacturers aren't), you’re missing out on an incredibly powerful marketing tool.

Yes indeed, eCommerce allows you to Scale Your Proprietary Process. This solution keeps you in your wheelhouse and allows you to exploit what you do best. 

Another key ingredient on the list of eCommerce Benefits includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process. 

Seeking Soulmates: your website needs to reveal that your business is so darn lovable that customers simply cannot live without you. 

A major eCommerce benefit for you to capture includes that fact that your eCommerce store never closes and serves as your 24 hour a day sales rep.

With 225 high impact events, conventions, trade shows, and marketing shows being canceled, many industrial, oilfield and manufacturing businesses are having to leverage digital marketing to exhibit their 2020 offerings....

You have only one chance to make an outstanding first Webpression. Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a...

Here are seven different digital tools that we’d recommend for your office to maximize productivity as we all adjust to working from home for a while.

The best marketing tools you have at your disposal may actually be the brainpower of your engineers and technical professionals.

Microsoft dominates Enterprise. Google offers native cloud office solutions. They're both storming the other's territory. How will this play out?

Fetch Robotics and Zebra Technologies have joined forces to optimize and improve the movements of workers and robots throughout warehouses.

Hufcor recently announced that a new, novel production line should be ready soon and will lead to an increase by up to 25% in productions.

AE Industrial Partners turned heads recently with the acquisition of Adcole Maryland Aerospace, also called AMA: their eighth acquisition within a year.

Recently, Odyssey Investment Partners acquired NSi Industries (one of the leaders in the world of wire management) in a landmark deal.

A 2018 survey by the Manufacturing Institute says 3.5 million manufacturing jobs will need to be filled in the next decade, and 2 million of them will go unfilled. Do you know...

Ever wonder why some companies seem to magically succeed in building brand affinity with video, while others crash and burn? What gives?

Kindred reports its AI-enabled SORT robots installed across its customer base completed 2 million picks from orders placed Black Friday to Cyber Monday.

Manufacturing companies aren’t always the first to jump at marketing and advertising, but some of these branding tips can help support and amplify sales!

The time has finally come for you to join the massive B2B eCommerce party. Wouldn't it be great to have an eCommerce checklist?

You know you can’t run your business on Excel. How do you make the right software investments today, balancing current resources with future growth?

Decisiv Inc. recently announced that they had reached a partnership agreement with Terminal Investment Corporation (TICO), to launch the TICO Edge system.

Kuecker Logistics announced the completion of a new distribution center with ResinDek and MetaGard steel flooring by Cornerstone Specialty Wood Products.

Braskem recently announced that they were using construction blocks that will use post-consumer plastic waste technology called RESIN8.

Today, Berkshire Grey announced the appointment of Pete Allen as Vice President and General Manager, Grocery and Convenience.

Collins Aerospace Systems recently announced that it was going invite more than 2,300 girls to an event in an effort to inspire girls in STEM fields.

EnerSys will present an improved user experience with virtually maintenance-free NexSys® battery solutions at MODEX® 2020 in booth no. 7632.

MSC Industry Supply Company announced that it has entered into a research and development agreement with the Oak Ridge National Laboratory.

Many manufacturers & logistics companies think their work isn’t “sexy” or interesting– but there are more eager ears in the world than they might realize…

What's the real value for clients who hire you? By following these simple ideas, you'll sell higher-value engagements, improve relations, and more!

Panacea Aftermarket has released the Forklift & Pedestrian Safety LED "Red Zone Rebel" Light to usher In the next generation of forklift safety lighting.

New Confidex TireTag is smaller than competitive tags, while providing best-in-class size-performance ratio due to its omni-directional antenna design.

Major funding announcement for Berkshire Grey, an innovative robotics company focused on industrial solutions for retail, eCommerce, and logistics.

QC Conveyors is expanding operations into uncharted territories with their Flextrac Series modular plastic chain conveyors.

For more than 100 years Berco has been producing undercarriages for mining, construction, forestry, & agricultural machines.

How do you discover engaging blog topics? Especially since blogging plays such a critical role with any B2B marketing strategy. One major challenge: Where to start? Creating blog topics that...

Coretex, an international leader in fleet management solutions, just launched CoreHub™ –its latest integrated IOT software– at World of Concrete.

ORIX Capital Partners, LLC recently purchased the majority interest of SWAT (Specialty Welding and Turnarounds, LLC) from Hastings Equity Partners.

Think online video is just weird cats and cute babies? Think again. Check out this infographic about why you should focus your efforts on video marketing.

The Rytec Corporation has introduced a new industry-pleasing FlexTec™ Door that has both a flexible fabric edge with the same unmatched durability.

45% of manufacturers don't use CRM automation because it seems like pretty time-consuming, potentially-expensive software. But the benefits are clear!

Omron's Tokyo Automation Center opened in Shinagawa, Tokyo and serves as a flagship factory automation center for the company.

Manufacturers can drive their content marketing by modeling the sales approach of getting prospects to "know you, like you and trust you."

Most strategic initiatives fail because of poor implementation that leads to high costs, waste of time and resources, and a disengaged workforce.

Why do some manufacturers struggle with eCommerce? Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for...

Confused about the right business software strategy for your business? You're not alone. For reasons I'll elaborate in future posts, Information Systems are not viewed as a strategic lever by...

SICK is a leader in developing automation technology, and their new nanoScan3 makes it easier than ever to add a safety laser sensor to almost any robot.

David L. Calhoun is the new President and CEO of The Boeing Company, where he pledges to focus on safety, quality and transparency.

Creating effective case studies is a great way to garner draw attention to your company, establish your reliability, and improve overall close rates.

There are around 1,000 independent dealers licensed by the Bobcat company: Bobcatused.com showcases equipment from dealers across the country.

The C-130J Super Hercules is suited for a wide range of military and governmental needs. It's the leading standard for high-end tactical airlifts.

Schneider Electric has launched the Square D Connected Home Suite to help North American homeowners gain increased control over their energy usage.

The digital control system market is projected to be worth more than $17 billion in 2023– and ABB seems set to get the lion’s share of this revenue.

Rockwell Automation's recent acquisition of Avnet Data Security will enhance their ability to deliver IT/OT cybersecurity services globally.

Vecna Robotics, based in Waltham, MA, recently announced that it has raised more than $50 million from investors led by Blackhorn Ventures and have received help from Drive Capital, Tectonic...

CEO of Waypoint Robotics Jason Walker says even for a startup, brand equity is built through consistency & commitment to pleasing customers long-term.

Predictive maintenance is one of the most common boxes that gets checked on the list of reasons to adopt the Internet of Things.

Lean is a multi-faceted business strategy. Financial management must be aligned with the economics of lean, and that’s what lean accounting is all about.

If your year has been like ours, you may not even remember yesterday's breakfast. That's why we're pausing to recall some gems from our 2019 Fourth Quarter.

RPA had its best year so far as the fastest growing Enterprise Software market. What can we expect in 2020 and beyond? Here are seven emerging themes.

Google investigated and debunked three common marketing myths this past year: from video marketing to data and automation.

Hear from Tyler Lessard, VP of Marketing for Vidyard, about how organizations can overcome common excuses and find value in creating video for sales.

You could generate thousands of leads, but that could be money wasted if you don’t address your "black hole lead crisis" and solve lead execution issues.

Charlie Riley of Curbell Plastics understands the unique challenge of trying to find effective content for manufacturers: not a historically hot topic.

Manufacturers need to learn how to use storytelling in marketing, because they're missing a lot of opportunities to create powerful, meaningful content.

A lot of us know that it's important to repurpose and scale content for our marketing…but how exactly are we supposed to do that?

If you're new to manufacturing and you need to create industrial content, how do you simplify industry jargon and communicate it in layman's terms?

If you know you need to start building your network on social media, these 5 steps will help you understand some basic etiquette in those uncharted waters.

Videos can boost everything from inbound marketing to sales and training. Here are six videos every manufacturer needs to use on their website.

Just because industrial companies use email doesn’t mean they’re reaping all its benefits. Here are four key steps to maximize returns from email marketing.

We interviewed 150 manufacturers and found 3 uniting factors that explain why industrial B2B companies like manufacturers are behind in digital marketing.

Manufacturers need to start blogging, because it’s one of the best ways to generate sales-qualified leads for their business.

There are three primary challenges faced by industrial marketers: budget, bandwidth, and buy-in. Here's how to overcome them.

Here are three steps to help industrial marketers gain executive buy-in with digital tactics that you need for your company.

You need to build your website like you'd build a trade show booth. They both generate traffic and aim to convert leads…but one of them is open 24/7.

Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune their digital marketing tactics.

When you need to build landing pages, there are several tools you can use online without needing a degree in web design or coding.

A manufacturer's landing page should be an easy-to-navigate, visually appealing webpage. Its goal? Motivate visitors to fill out a form and convert.

With more and more people using their smartphones and mobile devices to conduct business, building a mobile optimized website is a must.

For many higher-ups, spending money on new, unfamiliar strategies feels like too much of a gamble. Use statistics to win them over and get executive buy-in!

It's been proven that you can use video in emails to increase engagement– but how do you actually put the videos in the email? Here's 4 steps to help.

Emails are always helpful ways of providing information to your audience– but when it comes to video vs. plain text, videos consistency enhance everything.

No matter how nice a video you have, it will do no good if you can’t measure its performance. Here are three KEY steps for sharing marketing online videos.

Don’t just use video to generate leads– use video marketing to nurture leads that you already have, and close the accounts your sales teams are pursuing.

We're a little bit starstruck this week– Sangram Vajre of Terminus and #FlipMyFunnel joined us to discuss the what, why, and how of account-based marketing!

Manufacturers need to create rich, SEO-ranking content for their websites in order to maintain credibility. Here are four tips on how to do that…

We’ve met a lot of industrial manufacturers who cite YouTube as the place to go and find their videos… but should that really be where you’re sending your prospects?

Marketing for an industrial B2B company is especially complicated. Shonodeep Modak of Schneider Electric sat down with us to discuss challenges faced by many manufacturing CMOs.

Quality content is one of the most effective tools a manufacturer can use when trying to generate leads and boost their SEO ranking.

Inbound and outbound marketing tactics both offer benefits, but it's up to you to find out which ones best suit your business.

How can you set your company apart? The industrial manufacturers that are using video in their digital marketing have seen incredible results.

Video content marketing is a widely unadopted tactic by industrial marketers, yet it’s outperforming typical content marketing strategies!

These content marketing tips are essential to your inbound marketing success: if you follow them, you'll be one step closer to domination in your market.