How Manufacturers Can Get Prospects to Know You, Like You and Trust You
A long-standing truth in sales is that people won’t buy from you unless they know you, like you and trust you. Content marketing can help you on all three counts,...
Top 13 Reasons Why Manufacturers Struggle with eCommerce
Why do some manufacturers struggle with eCommerce? Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for...
Business Software Strategy: 3 Options
Confused about the right business software strategy for your business? You're not alone. For reasons I'll elaborate in future posts, Information Systems are not viewed as a strategic lever by...
How to Create and Use Case Studies That Help You Sell
Creating effective case studies is a great way to garner draw attention to your company and improve overall close rates. After all, case studies show that you walk the walk....
How You Can Build Brand Equity In a Fast-Paced World
CEO of Waypoint Robotics Jason Walker says even for a startup, brand equity is built through consistency & commitment to pleasing customers long-term.
Upgrading from Predictive Maintenance to Digitally-Enabled Reliability
Predictive maintenance is one of the most common boxes that gets checked on the list of reasons to adopt the Internet of Things. But that’s only part of the story:...
Lean Accounting: Financial Management Practices for Lean Organizations
Lean is a multi-faceted business strategy, with a primary focus on employees and learning. Through the use of various lean tools, practices and methods, employees learn to master their work,...
Our Review of the 2019 Fourth Quarter
If your year has been like ours, you may not even remember yesterday's breakfast. That's why we're pausing to recall some gems from our 2019 Fourth Quarter.
7 Robotic Process Automation (RPA) themes for the 2020s
We have been through a decade of great technological change. Technologies that are at the center of our lives now - Smartphones and Social media truly became ubiquitous in the 2010s....
Three Common Marketing Myths Busted by Google in 2019
Google investigated and debunked three common marketing myths this past year: from video marketing to data and automation.
The Untapped Value of Creating Video for Sales Teams
Hear from Tyler Lessard, VP of Marketing for Vidyard, about how organizations can overcome common excuses and find value in creating video for sales.
The Black Hole Lead Crisis: Practical Tips to Solve Lead Execution Issues In Your Organization
You could generate thousands of leads, but that could be money wasted if you don’t address your "black hole lead crisis" and solve lead execution issues.
Where to Find Effective Content Within Your Own Organization
Charlie Riley of Curbell Plastics understands the unique challenge of trying to find effective content for manufacturers: not a historically hot topic.
How to Use Storytelling In Marketing Content for Manufacturers
Manufacturers need to learn how to use storytelling in marketing, because they're missing a lot of opportunities to create powerful, meaningful content.
How and Why Manufacturers Should Scale Marketing Content
A lot of us know that it's important to repurpose and scale content for our marketing…but how exactly are we supposed to do that?
How to Simplify Industry Jargon Into Layman’s Terms
If you're new to manufacturing and you need to create industrial content, how do you simplify industry jargon and communicate it in layman's terms?
Four Steps for Industrial Marketers to Create SEO Ranking Content
Manufacturers need to create rich, SEO-ranking content for their websites in order to maintain credibility. Here are four tips on how to do that…
Manufacturing Marketing Strategy: What You Must Include
When it comes to having an effective manufacturing marketing strategy, you can't rely on one particular piece of the puzzle to carry you through.