The Importance of Storytelling In Industrial Marketing Content | Episode 115
“Today in IndustrialSage Episode 115, we're going to go over how storytelling gives far more meaning to your marketing content than just product specs."
How Manufacturers Can Repurpose and Scale Marketing Content | Episode 114
"Trying to figure out how you can repurpose and scale your marketing content? I've got some great tips to share with you in IndustrialSage Episode 114."
How to Simplify Industry Jargon Into Layman’s Terms
If you're new to manufacturing and you need to create industrial content, how do you simplify industry jargon and communicate it in layman's terms?
Industrial Sales & Marketing Q&A, Part 2
It's time for part 2 of our panel from the 2019 Georgia Manufacturing Summit– including the question-and-answer portion about industrial sales & marketing!
Industrial Sales & Marketing Q&A, Part 1
If you were a fan of our panel discussion from the 2018 Georgia Manufacturing Summit, great news! We were asked back to host a 2019 sales & marketing q&a!
Five Reminders for Manufacturers Creating Content that Meets Buyer Needs
John Joyce of Brennan Industries explains that the digital-versus-print debate isn't about mediums; it's about creating content that meets buyer needs.
How to Develop an Industrial Marketing Strategy
As you begin putting together your plans for 2020, we recommend you use the “moneyball” approach when you develop an industrial marketing strategy.
The 2019 Third Quarter Review
Why are we always shocked when a quarter ends? The 2019 third quarter is over, but some of our Q3 guests had such great tips we decided to listen in...
How Manufacturers Can Unite Sales and Marketing Departments
If you want to unite sales and marketing within your organization, Mike Drapeau of SBI has some practical tips to improve their relationship.
How to Create an Amazing Customer Experience AFTER the Sale
A recent interaction at Chick-fil-a reminded Danny that no matter your industry, you can always be improving your customer’s experience after the sale.
What B2B Marketers Can Learn from B2C Marketing Sensations
What can B2B marketers learn from B2C campaigns gone wild, like the recent Popeyes Chicken Sandwich explosion? Could manufacturers ever achieve that?
3 Ways Manufacturers Can Create Viral Content
Did you know manufacturers can create viral content? ‘Viral’ isn’t just reserved for tween makeup tutorials and hamsters with their tiny birthday cakes!
How Instagram’s Hiding Likes Could Affect Manufacturers on Social Media
Instagram just made a major announcement– but why should manufacturers care about Instagram hiding likes, especially if they don't even USE Instagram?
How Manufacturers Can Use LinkedIn Ads for Lead Generation
If you’re wondering why your LinkedIn ads don’t work even though everyone in B2B manufacturing swears by them…you’re not alone.
A Phased Approach to Building a Lead-Generating Website for Manufacturers
Paul's company built sensors used on Apollo 11 and in the Gemini project– but it was building a lead-generating website that brought in younger buyers.
Case Study: How Consistent Digital Content Builds Brand Awareness for Manufacturers
Two years ago we started IndustrialSage– and here at Episode 100, this show is an ongoing case study that proves: consistent digital content WORKS!
How Manufacturers Can Build Awareness In Emerging Technologies Like 3D Printing
How do you build awareness in emerging technologies? Ask Sonita Lontoh, VP of Global Marketing for HP’s 3D Printing & Digital Manufacturing Division.
Build Your Website Like You’d Build a Trade Show Booth
You need to build your website like you'd build a trade show booth. They both generate traffic and aim to convert leads…but one of them is open 24/7.
Why B2B Manufacturers Need to Build Their Social Media Influence
Zack Scriven quit his job a year ago to become a full-time content creator. B2B manufacturers need to learn from him and build their social media influence.
The 2019 Second Quarter Review
As the 2019 second quarter comes to a close, we're going to take a breath and look back on the incredible interviews we've had.
How States are Supporting Industrial Manufacturers with Workforce Development
Annie Jorgensen, Miss Georgia 2018, told us about some incredible Georgia manufacturers and how she's been helping build support and workforce development.
10 Tips to Improve Industrial Email Campaigns
For manufacturers struggling to get decent results from their industrial email campaigns, here are 10 tips on how to improve each email's performance!
The Major Challenges of Independent Sales Reps
No, you're not seeing double– Danny Gonzales joins Danny Gonzales to discuss major challenges faced by independent sales reps for B2B manufacturers!
Getting Inside the Mind of an Industrial Manufacturing Buyer
Danny recently went to the store to buy some shoes…but the store actually lost the sale, for the same reason many other B2B sales falter at the last second.
How Manufacturers Can Easily Migrate to Digital Marketing
Eric Shumway, Vice President of Sales & Marketing at Circuitronix, walked us through how their company was able to so easily migrate to digital marketing.
