How Industrial Sales Use Third-Party Validation to Close More Deals | Episode 122
"In IndustrialSage Episode 122, we’re going to talk about how third-party validation can be your secret weapon to closing deals!”
How to Build Brand Equity In a Fast-Paced World | Episode 121
"In IndustrialSage Episode 121, Jason Walker (co-founder & CEO of Waypoint Robotics) explains why long-term brand equity is vital for any company.”
The 2019 Fourth Quarter Review | Episode 120
"Can you believe it!? It's time review the fourth quarter before jumping into the new year. I was just getting used to writing 2019 on my dates!”
Google’s Three Marketing Myths Busted in 2019 | Episode 119
"Today in IndustrialSage Episode 119, I'm going to talk about a article that Google came out with talking about Three Marketing Myths Busted in 2019.”
The Value of Creating Video for Sales Teams | Episode 118
“Today in IndustrialSage Episode 118, we've got Tyler Lessard, V.P. of Marketing for Vidyard – to discuss the value of creating video for sales teams.”
The Importance of Solving Lead Execution Issues In Your Organization | Episode 117
"Today in IndustrialSage Episode 117, Kevin Brown of LeadSmart Technologies joins us to talk about how to fix the 'black hole lead crisis' in your company."
Where to Find Rich Marketing Content Within Your Organization | Episode 116
"This week in IndustrialSage Episode 116, Charlie Riley of Curbell Plastics joins us to discuss how to expand your marketing efforts more effectively."
The Importance of Storytelling In Industrial Marketing Content | Episode 115
“Today in IndustrialSage Episode 115, we're going to go over how storytelling gives far more meaning to your marketing content than just product specs."
How Manufacturers Can Repurpose and Scale Marketing Content | Episode 114
"Trying to figure out how you can repurpose and scale your marketing content? I've got some great tips to share with you in IndustrialSage Episode 114."
How to Simplify Industry Jargon Into Layman’s Terms | IndustrialSage Episode 113
"Today in IndustrialSage Episode 113, we answer Georgia's question about the best way to communicate engineering jargon in layman's terms for content."
3 Ways Manufacturers Can Create Viral Content
Did you know manufacturers can create viral content? ‘Viral’ isn’t just reserved for tween makeup tutorials and hamsters with their tiny birthday cakes!
How Instagram’s Hiding Likes Could Affect Manufacturers on Social Media
Instagram just made a major announcement– but why should manufacturers care about Instagram hiding likes, especially if they don't even USE Instagram?
How Manufacturers Can Use LinkedIn Ads for Lead Generation
If you’re wondering why your LinkedIn ads don’t work even though everyone in B2B manufacturing swears by them…you’re not alone.
A Phased Approach to Building a Lead-Generating Website for Manufacturers
Paul's company built sensors used on Apollo 11 and in the Gemini project– but it was building a lead-generating website that brought in younger buyers.
Case Study: How Consistent Digital Content Builds Brand Awareness for Manufacturers
Two years ago we started IndustrialSage– and here at Episode 100, this show is an ongoing case study that proves: consistent digital content WORKS!
How Manufacturers Can Build Awareness In Emerging Technologies Like 3D Printing
How do you build awareness in emerging technologies? Ask Sonita Lontoh, VP of Global Marketing for HP’s 3D Printing & Digital Manufacturing Division.
Build Your Website Like You’d Build a Trade Show Booth
You need to build your website like you'd build a trade show booth. They both generate traffic and aim to convert leads…but one of them is open 24/7.
Why B2B Manufacturers Need to Build Their Social Media Influence
Zack Scriven quit his job a year ago to become a full-time content creator. B2B manufacturers need to learn from him and build their social media influence.
The 2019 Second Quarter Review
As the 2019 second quarter comes to a close, we're going to take a breath and look back on the incredible interviews we've had.
How States are Supporting Industrial Manufacturers with Workforce Development
Annie Jorgensen, Miss Georgia 2018, told us about some incredible Georgia manufacturers and how she's been helping build support and workforce development.
10 Tips to Improve Industrial Email Campaigns
For manufacturers struggling to get decent results from their industrial email campaigns, here are 10 tips on how to improve each email's performance!
The Major Challenges of Independent Sales Reps
No, you're not seeing double– Danny Gonzales joins Danny Gonzales to discuss major challenges faced by independent sales reps for B2B manufacturers!
Getting Inside the Mind of an Industrial Manufacturing Buyer
Danny recently went to the store to buy some shoes…but the store actually lost the sale, for the same reason many other B2B sales falter at the last second.
How Manufacturers Can Easily Migrate to Digital Marketing
Eric Shumway, Vice President of Sales & Marketing at Circuitronix, walked us through how their company was able to so easily migrate to digital marketing.
How Global Manufacturers Scale Offline Sales Tactics Using Digital Marketing
Eric Rojek, VP of Thrush Aircraft, explains how they can scale offline sales tactics like training sessions because they’ve gotten to know their audience.