My Kids Don’t Know What a Radio Is: Challenges of Marketing to Gen Z and Beyond
I was trying to explain my podcast to my kids, so I said, "Daddy's on the radio!" But my oldest...
How to Target Specific Audiences at Trade Shows With Online Ads
Targeting specific audiences at trade shows with online ads is called geofencing, or geotargeting. Let's examine a real geofenced ad...
Six Months of Lessons Learned from Podcasting
Have you ever met an entrepreneur that had a tendency to bite off more than they could chew? It’s not...
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