IndustrialSage is looking for a talented and ambitious Paid Media Specialist to join our team. The specialist will be responsible for developing, implementing, launching and monitoring campaigns for internal marketing and various partners. The ideal candidate will be an ambitious, organized team player that is comfortable working in a fast-paced environment. Job Duties & Responsibilities
- Effectively manage and optimize campaigns within budget on major platforms including LinkedIn, Facebook/Instagram, Google and Programatic
- Monitor and report performance of pay-per-click advertising campaigns
- Work with the onboarding and partner success team to effectively launch campaigns on time
- Manage campaign budget pacing on a month-to-month basis for accounts
- Proactively communicate with team members and manage account expectations
- Develop partner and market search analysis reports and recommendations
- Assist team members with questions, tasks, and trainings as needed
- Demonstrate enthusiasm and passion for growing skills and facing new challenges
- Experience building campaigns in any of the following platforms:
- Facebook Ads Manager
- Google Ads
- Programmatic DSPs
- Strong understanding across the pillars of traffic, conversion, retention and value maximization
- Familiarity with analyzing data in Google Analytics
- Familiarity with analyzing data in HubSpot Marketing Professional
- Excellent prioritization skills and proactivity in completing daily tasks
- Ability to work independently as well as with a team
- Strong digital ad operations technical knowledge
- Keen attention to detail
- Excellent verbal and written communication skills
- A positive, go-getter attitude
- Comfortable in a fast-paced environment
- Experience with dynamic ads is a plus
- Work-life balance
- 10 days PTO
- 6 Paid Holidays
- Rare weekend/holiday work
- Some travel may be required
- Appreciation – You will be recognized, valued and extremely “thanked” almost every day!
- Opportunity for advancement and growth within the company.
- Salary: DOE
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