Digital Strategy
How to Develop an Industrial Marketing Strategy
As you begin putting together your plans for 2020, we recommend you use the “moneyball” approach when you develop an...
How Manufacturers Can Unite Sales and Marketing Departments
If you want to unite sales and marketing within your organization, Mike Drapeau of SBI has some practical tips to...
Our Industrial Insights Survey is Back– With Prizes!
Do you love Amazon gift cards? Did you love our Insights Report on Industrial Sales & Marketing Trends in 2019?...
The First Five Steps to Building Your Network On Social Media
If you know you need to start building your network on social media, these 5 steps will help you understand...
3 Ways Manufacturers Can Create Viral Content
Did you know manufacturers can create viral content? ‘Viral’ isn’t just reserved for tween makeup tutorials and hamsters with their...
How Instagram’s Hiding Likes Could Affect Manufacturers on Social Media
Instagram just made a major announcement– but why should manufacturers care about Instagram hiding likes, especially if they don't even...
3 Ways Manufacturers Are Sabotaging Their Own Digital Marketing Efforts
We interviewed 150 manufacturers and found 3 uniting factors that explain why industrial B2B companies like manufacturers are behind in...
A Phased Approach to Building a Lead-Generating Website for Manufacturers
Paul's company built sensors used on Apollo 11 and in the Gemini project– but it was building a lead-generating website...
4 Statistics Explaining Why Manufacturers Need to Start Blogging
Manufacturers need to start blogging, because it’s one of the best ways to generate sales-qualified leads for their business.
Case Study: How Consistent Digital Content Builds Brand Awareness for Manufacturers
Two years ago we started IndustrialSage– and here at Episode 100, this show is an ongoing case study that proves:...
Three Steps for Marketers to Gain Executive Buy-In With Digital Tactics
Here are three steps to help industrial marketers gain executive buy-in with digital tactics that you need for your company.
Build Your Website Like You’d Build a Trade Show Booth
You need to build your website like you'd build a trade show booth. They both generate traffic and aim to...
How Manufacturers Can Systematically Develop Buyer Personas
Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune...
Four Tools Manufacturers Can Use to Build Landing Pages
When you need to build landing pages, there are several tools you can use online without needing a degree in...
What Constitutes a Good Landing Page for Manufacturers?
A manufacturer's landing page should be an easy-to-navigate, visually appealing webpage. Its goal? Motivate visitors to fill out a form...
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