Digital Strategy
A Phased Approach to Building a Lead-Generating Website for Manufacturers
Paul's company built sensors used on Apollo 11 and in the Gemini project– but it was building a lead-generating website...
4 Statistics Explaining Why Manufacturers Need to Start Blogging
Manufacturers need to start blogging, because it’s one of the best ways to generate sales-qualified leads for their business.
Case Study: How Consistent Digital Content Builds Brand Awareness for Manufacturers
Two years ago we started IndustrialSage– and here at Episode 100, this show is an ongoing case study that proves:...
Three Steps for Marketers to Gain Executive Buy-In With Digital Tactics
Here are three steps to help industrial marketers gain executive buy-in with digital tactics that you need for your company.
Build Your Website Like You’d Build a Trade Show Booth
You need to build your website like you'd build a trade show booth. They both generate traffic and aim to...
How Manufacturers Can Systematically Develop Buyer Personas
Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune...
Four Tools Manufacturers Can Use to Build Landing Pages
When you need to build landing pages, there are several tools you can use online without needing a degree in...
What Constitutes a Good Landing Page for Manufacturers?
A manufacturer's landing page should be an easy-to-navigate, visually appealing webpage. Its goal? Motivate visitors to fill out a form...
Why Manufacturers Need to Build a Mobile Optimized Website Experience
With more and more people using their smartphones and mobile devices to conduct business, building a mobile optimized website is...
Getting Inside the Mind of an Industrial Manufacturing Buyer
Danny recently went to the store to buy some shoes…but the store actually lost the sale, for the same reason...
How Manufacturers Can Easily Migrate to Digital Marketing
Eric Shumway, Vice President of Sales & Marketing at Circuitronix, walked us through how their company was able to so...
How Global Manufacturers Scale Offline Sales Tactics Using Digital Marketing
Eric Rojek, VP of Thrush Aircraft, explains how they can scale offline sales tactics like training sessions because they’ve gotten...
Why Manufacturers Should Use Video Marketing to Nurture Leads and Increase Sales
Don’t just use video to generate leads– use video marketing to nurture leads that you already have, and close the...
Account-Based Marketing for B2B Manufacturers
We're a little bit starstruck this week– Sangram Vajre of Terminus and #FlipMyFunnel joined us to discuss the what, why,...
Four Steps for Industrial Marketers to Create SEO Ranking Content
Manufacturers need to create rich, SEO-ranking content for their websites in order to maintain credibility. Here are four tips on...
© 2018 IndustrialSage
