Amplifying Your Industrial Content Marketing & Sales Strategy With Video
Video content marketing is a widely unadopted tactic by industrial marketers, yet it’s outperforming typical content marketing strategies!
Sales
How Manufacturers Can Systematically Develop Buyer Personas
Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune...
The Major Challenges of Independent Sales Reps
No, you're not seeing double– Danny Gonzales joins Danny Gonzales to discuss major challenges faced by independent sales reps for...
Getting Inside the Mind of an Industrial Manufacturing Buyer
Danny recently went to the store to buy some shoes…but the store actually lost the sale, for the same reason...
How Global Manufacturers Scale Offline Sales Tactics Using Digital Marketing
Eric Rojek, VP of Thrush Aircraft, explains how they can scale offline sales tactics like training sessions because they’ve gotten...
Account-Based Marketing for B2B Manufacturers
We're a little bit starstruck this week– Sangram Vajre of Terminus and #FlipMyFunnel joined us to discuss the what, why,...
Top CRMs Used by Industrial Sales Teams & How to Choose One
What are the top five CRMs used by manufacturers nowadays? And, more importantly, which one should your company start with?
What’s a Drip Campaign, and Why Do Manufacturers Need Them?
Drip campaigns release brief, regular email content to educate prospects over time. For manufacturers with long buying cycles, they're absolutely...
4 Things Manufacturers Should Consider When Searching for a Digital Marketing Agency
When searching for a digital marketing agency, manufacturers still need an internal team; and they should find an agency that...
Why and How Manufacturers Should Build Out Their Sales CRM
Steve Smith of SANY America joins us to discuss the ups and downs of building a CRM for your sales...
Ten Important Industrial Manufacturing Sales & Marketing Statistics
By understanding the most recent industrial sales and marketing statistics out there, it will be easier for you to target...
A Two-Part Presentation on Digital Sales & Marketing for Manufacturers
Danny and Joseph walked members of the Georgia Manufacturing Alliance through two presentations on digital sales and marketing for manufacturers....
Industrial Sales: Why Video Must Be Part of Your Sales Strategy
Videos aren’t just for marketers anymore; your sales strategy should tap these invaluable assets, too. Videos are the best way...
LinkedIn Prospecting: Best Practices for Manufacturers
It used to be cold calling; now it's invitations to connect over social media. If you're prospecting on LinkedIn, let's...
Building Your Own Personal Brand as a Manufacturer
Chris Luecke of Rockwell Automation and Manufacturing Happy Hour joins us to talk shop about creating one's own show and...
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