How Manufacturers Can Unite Sales and Marketing Departments
If you want to unite sales and marketing within your organization, Mike Drapeau of SBI has some practical tips to...
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Sales
How to Create an Amazing Customer Experience AFTER the Sale
A recent interaction at Chick-fil-a reminded Danny that no matter your industry, you can always be improving your customer’s experience...
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How Manufacturers Can Systematically Develop Buyer Personas
Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune...
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The Major Challenges of Independent Sales Reps
No, you're not seeing double– Danny Gonzales joins Danny Gonzales to discuss major challenges faced by independent sales reps for...
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Getting Inside the Mind of an Industrial Manufacturing Buyer
Danny recently went to the store to buy some shoes…but the store actually lost the sale, for the same reason...
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Account-Based Marketing for B2B Manufacturers
We're a little bit starstruck this week– Sangram Vajre of Terminus and #FlipMyFunnel joined us to discuss the what, why,...
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A Two-Part Presentation on Digital Sales & Marketing for Manufacturers
Danny and Joseph walked members of the Georgia Manufacturing Alliance through two presentations on digital sales and marketing for manufacturers....
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Industrial Sales: Why Video Must Be Part of Your Sales Strategy
Videos aren’t just for marketers anymore; your sales strategy should tap these invaluable assets, too. Videos are the best way...
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Building Your Digital Sales Process for Manufacturing & Industrial Professionals
Building your sales process requires consistent effort, and an actual plan to generate traffic. Only then can you turn that...
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How Industrial Sales Can Increase Revenue Using Thinking Profiles
This week, Mo Bunnell (CEO of Bunnell Idea Group and author of The Snowball System) joins us to explain how...
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Accelerate Industrial & Manufacturing Sales With Hubspot Video & Email
Continue reading to learn more about exciting HubSpot features to accelerate your marketing and sales efforts.
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Secrets of Sales and Marketing for Industrial Manufacturers, Part II
This is Part 2 of our Sales and Marketing panel discussion at the 2018 Georgia Manufacturing Summit! Featuring Judson Voss,...
Read moreSecrets of Sales and Marketing for Industrial Manufacturers, Part I
Optimum Productions and IndustrialSage went to the 2018 Georgia Manufacturing Summit, and recorded our Sales and Marketing panel discussion! This...
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Help! I’m a Marketer Who’s New to Manufacturing
We often address the plight of manufacturers who are new to marketing…but what if you're instead a marketer newly hired...
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Why Industrial Manufacturers Need to Know How Millennials Buy
You may be a B2B industrial manufacturer in a blue-collar field, but you still need to know how millennials buy....
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