“We use a lot of case studies…a lot of trade show work…social media. We have efforts around our website and digital track-and-trace; so [we use] a variety of different things to showcase the products…
“When we get up on a stage…with our customers and talk about the value that the product and service and solution has provided in their supply chain… For…a customer to get up and talk about the value that it has provided them, and to highlight that as a case study for best practices and wider options… that’s probably a personal favorite for me.”
Vishal Patell of CHEP joined us on the floor at MODEX 2018 in Atlanta to discuss their new carbon-neutral half-pallet, as well as their wide variety of marketing tactics: especially direct dialogues with customers who can share their testimonials and personal experiences with CHEP products and solutions.
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