“We use a lot of case studies, a lot of trade show work, amd social media. We have efforts around our website and digital track-and-trace. So [we use] a variety of different things to showcase the products.
“We get up on a stage with our customers and talk about the value that the product and service and solution has provided in their supply chain. For a customer to get up and talk about the value that it has provided them, and to highlight that as a case study for best practices and wider options…that’s probably a personal favorite for me.”
Vishal Patell of CHEP joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s new carbon-neutral half-pallet. He also expounded on their wide variety of marketing tactics. One of CHEP’s top tactics is to engage in (and record) direct dialogues with customers who can share their testimonials. These personal experiences with CHEP products and solutions make fantastic assets. You can have no better advocate for your business than a happy customer. People find them inherently more trustworthy, because they know you’re not paying someone just to say good things about you.
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