IndustrialSage Logo
  • Shows
    • Bright Ideas by Acuity Brands
    • Executive Series
    • From the Floor: Trade Shows
    • Industries of the Future, Presented by Schneider Electric
    • Making Connections Presented by Brennan Industries
    • Sales & Marketing Insights
    • Sales & Marketing How To
    • Webinars
    • Create Custom Content
    • Sponsor A New Show!
  • News
    • Industry News
    • Submit a Story
  • Articles
  • Members
    • Login
    • Member Dashboard
    • Add Agency to Directory
    • Profile
    • Create Account
    • Press Submission
  • Services
  • About
    • About Our Team
    • About IndustrialSage
    • About the Studio
    • Reviews
    • Agency Directory
    • Our Sponsors
      • Optimum Productions
    • Careers
    • Subscribe
  • Contact
Menu
  • Shows
    • Bright Ideas by Acuity Brands
    • Executive Series
    • From the Floor: Trade Shows
    • Industries of the Future, Presented by Schneider Electric
    • Making Connections Presented by Brennan Industries
    • Sales & Marketing Insights
    • Sales & Marketing How To
    • Webinars
    • Create Custom Content
    • Sponsor A New Show!
  • News
    • Industry News
    • Submit a Story
  • Articles
  • Members
    • Login
    • Member Dashboard
    • Add Agency to Directory
    • Profile
    • Create Account
    • Press Submission
  • Services
  • About
    • About Our Team
    • About IndustrialSage
    • About the Studio
    • Reviews
    • Agency Directory
    • Our Sponsors
      • Optimum Productions
    • Careers
    • Subscribe
  • Contact
Search
Close
Home Video Marketing

DRIVE YOUR SALES EFFORTS WITH VIDEO ANALYTICS (Episode 6 of 6)

Presented By Optimum Productions

by David Caron
July 6, 2019
in Video Marketing
2 min read
2
SHARES
Share on LinkedIn Share on FacebookShare on TwitterEmail this Article

59% of marketers plan to measure video effectiveness and ROI with analytics.

– Storyboard Media Group 2016

 

How will you know whether your video is successful or not? Setting a baseline and choosing the right criteria is essential in order to make an accurate assessment. Watch to find out the kinds of information that analytics can tell you about your video, and how those stats can be utilized to confirm ROI and drive the bottom line.

Video analytics are a powerful tool to analyze who actually watched your video, and determine what your sales & marketing teams needs to do next to move those prospects even closer to the sale. Key Performance Indicators can help to determine the effectiveness of the video by measuring things like:

Views

How many people clicked on the video player?

Engagement

How long did the viewer watch?

Conversion

Did they click the link you provided and move to your website?

Rewind

Did they back up and re-watch a particular section of the video?

 

With a bit of upfront planning, you can review detailed analytics to tell you more than you ever imagined about each viewer, and even put a concrete value on each video’s ROI.

 

Click here to start over and watch the Ultimate Guide to Video Marketing from the beginning!

Sponsored by Optimum Productions

David Caron
Author: David Caron

Chief Marketing Officer, Partner at IndustrialSage Blends experience of digital marketing and operations. Known for creating dynamic marketing and brand strategies that drive customer acquisition.

https://www.industrialsage.com

Tags: featuredUGVMultimate guide to video marketingvideo marketingvlogvlogs
ShareShare1Tweet1Send
Previous Post

SPECIALIZED VIDEOS ACHIEVE SPECIFIC MARKETING GOALS (Episode 5 of 6)

Next Post

Why B2B Manufacturers Need to Build Their Social Media Influence | Episode 097

Related Posts

Executive Series

Dematic: Deidre Cusack

October 22, 2022
Distributors

Adapting Present Tactics to Address Future Supply Chain Delays

October 15, 2022
Executive Series

ThruWave: Pieter Krynauw

September 24, 2022
Distributors

Addressing Unstable Economic Influences As a Company

September 17, 2022
Executive Series

Ambi Robotics: Jim Liefer

September 3, 2022
The Shifting Landscape of Mergers and Acquisitions In Distribution
Distributors

The Shifting Landscape of Mergers and Acquisitions In Distribution

August 27, 2022
Industries of the Future, Presented by Schneider Electric: Watch the All New Monthly Series Now!
No Result
View All Result
We Create & Distribute Custom Branded Content for You

Want to reach more Industrial & Manufacturing Professionals? Learn More »

A dynamic, open platform, publishing compelling content for industrial professionals.

Shows

  • Sales & Marketing
  • Executive Series
  • Agency Success Podcast

Members

  • Login
  • Create Account
  • Member Dashboard
  • Press Submission
  • Be A Guest On A Show

Resources

  • Downloads & Video Guides
  • Partner Agency Directory
  • Become a Contributor

Grow

  • About Us
  • Advertise
  • Careers
  • Contact Us
  • Subscribe

© 2020 IndustrialSage, Inc. All rights reserved

  • Terms of Use
  • Privacy
  • UGC Terms
Linkedin Facebook-f Twitter Youtube Instagram