Videos have 400% more engagement than static text.
– Koneffco Media 2015
Marketers everywhere rave about the importance of video. However, which videos fall into the must-have category? What are the best video tactics to generate leads and how do you convert them into prospects? There are many ways to integrate videos into customized “customer journey” paths, both with and without marketing automation systems. Watch to learn about the top techniques to move prospects through a custom lead nurture campaign and increase conversion rates.
Top marketers now use videos throughout their sales and marketing funnel for things like engaging prospects, enhancing lead nurturing campaigns, and boosting conversions. The list of options might seem lengthy at first. However, it’s easy to remember once you realize it’s best to use a different video for each stage of the funnel. For example:
- Create Brand Awareness
- Promotional Video
- Portray Company Culture
- Overview Video
- Identify Products or Services
- Product or Service Promotionals
- Prove Product Value
- Case Studies, Product Comparisons, and Demonstrations
- Inform Product Users
- Product Reviews, Tutorials, and Customer Testimonials
Video marketing is difficult. However, if you utilize specific types of videos for your sales funnel as the prospect moves through, you win! That’s the secret to getting the most effective results, and incremental sales from your video marketing campaign.