“A show like [MODEX] is still very good because [our product] is so new, and people have to try it. It’s 3D, it’s 360º, it’s very hard to convey or even explain in a 2D format.
“I think web is also becoming more and more important. What exactly on the web, that’s still a bit trial and error…we have not really decided on it. As a startup company, you really have to decide where you put your money. I can’t say what is the most effective yet, but for sure nowadays digital is a big part. The one thing we find is that still, people – even when they go online, see all the information – they still want to try it.”
Bram Clincke of Forklift Simulators and Playwerk joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s booming ventures into virtual-reality training and recertification programs for forklift drivers. The systems have even been picked up by Hyster, another popular (and arguably the largest) exhibitor at MODEX 2018.
Bram also talked about how marketing a cutting-edge, virtual-reality product is both easy and difficult at the same time. Such a new and growing technology with this kind of value is fairly easy to sell, save for one thing: prospects almost always want to try it out in person before they close the deal. This means that Forklift Simulators needs to have both a powerful digital presence to educate their leads, as well as a physical presence at trade shows like MODEX where prospects can “play” with the simulator in person.
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