IndustrialSage Logo
  • Shows
    • Bright Ideas by Acuity Brands
    • Executive Series
    • From the Floor: Trade Shows
    • Industries of the Future, Presented by Schneider Electric
    • Making Connections Presented by Brennan Industries
    • Sales & Marketing Insights
    • Sales & Marketing How To
    • Webinars
    • Create Custom Content
    • Sponsor A New Show!
  • News
    • Industry News
    • Submit a Story
  • Articles
  • Members
    • Login
    • Member Dashboard
    • Add Agency to Directory
    • Profile
    • Create Account
    • Press Submission
  • Services
  • About
    • About Our Team
    • About IndustrialSage
    • About the Studio
    • Reviews
    • Agency Directory
    • Our Sponsors
      • Optimum Productions
    • Careers
    • Subscribe
  • Contact
Menu
  • Shows
    • Bright Ideas by Acuity Brands
    • Executive Series
    • From the Floor: Trade Shows
    • Industries of the Future, Presented by Schneider Electric
    • Making Connections Presented by Brennan Industries
    • Sales & Marketing Insights
    • Sales & Marketing How To
    • Webinars
    • Create Custom Content
    • Sponsor A New Show!
  • News
    • Industry News
    • Submit a Story
  • Articles
  • Members
    • Login
    • Member Dashboard
    • Add Agency to Directory
    • Profile
    • Create Account
    • Press Submission
  • Services
  • About
    • About Our Team
    • About IndustrialSage
    • About the Studio
    • Reviews
    • Agency Directory
    • Our Sponsors
      • Optimum Productions
    • Careers
    • Subscribe
  • Contact
Search
Close
Home Search Engine Optimization

Four Steps for Industrial Marketers to Create SEO Ranking Content

by Rica
May 9, 2019
in Search Engine Optimization
6 min read
3
SHARES
Share on LinkedIn Share on FacebookShare on TwitterEmail this Article

You’ve been in the game long enough to understand the importance of search engine optimization. Let’s face it, you’ve probably heard the term “SEO” constantly since the creation of your company.

However, as SEO changes, so too do the methods that your company should employ to make the most of it.

Tactics from some top industrial marketers have the power to boost your SEO ranking and propel your business to new performance heights.

Here are four steps to creating rich, seo-ranking content for your company blog:

  1. Create a content calendar.
  2. Determine your top 5 fielded questions.
  3. Make the most of all your resources.
  4. Partner with other content creators.

Blogs may not feel like an instant fix, but anyone who’s stuck with theirs can tell you: the difference they make can be monumental.

1. CREATE A CONTENT CALENDAR

Content marketing should always begin with the formation of a content calendar. This way there are exact days when information will be published. The exact schedule will vary based on the business and the delivery methods, but it is very important to create this calendar first.

As part of your calendar, also determine specifically who is responsible for any piece of content. We highly recommend nailing down multiple volunteers from within your organization who might be game to contribute.

They don’t have to be weekly authors by any means, but if one person is asked to cover one topic per year, that doesn’t sound so bad. The more contributors you have, the less often they each have to create something.

Typically, the more frequently content is published, the better it is for your SEO. For example, we have found that posting more blogs throughout the week gives the greatest return on investment than when posting once a week, or only a few times a month. Every blog post creates a new link, which sends more traffic back to your website.

Now for anyone first starting off, we understand it can take some time to truly hit the ground running. Don’t feel pressured to start off posting three blogs a week. Start small: once a month, or even once a quarter.

With the aid of a regular calendar and analytical data, it will become easier to publish new seo-ranking content, measure the results, then adapt to the process in the coming months.

2. DETERMINE YOUR TOP 5 FIELDED QUESTIONS

Before you start creating any kind of content, first identify the top five or ten questions your potential clients most often ask your sales teams. You can also include general questions you think a consumer is most likely to ask about your field in general.

For example, if you sell Bluetooth headphones, a potential customer might ask what devices it works with, how far the Bluetooth signal is, the battery life, and so on. Each of these questions is a topic worth covering.

Once you have identified these top questions, each can then become the focus of a different publication.

This is an excellent place to start when beginning a new marketing campaign. And, chances are, you have more than one product or service. Each product will have different questions asked about it, which in turn will provide more points of interest to create content for. Creating these posts will then help to educate leads, and inspire more questions; which will then spark future posts.

As the weeks turn into months following each post, measure the analytical performance of each. Use systems like Google analytics if you don’t have others – Google analytics is free and available to all.

Take a look at each post’s retention rate, bounce rate, how long it’s viewed, what kind of visitors might be viewing the content, and so on. This data provides helpful information on what future posts should be created and what will likely bring in additional views (and boost SEO).

3. MAKE THE MOST OF ALL YOUR RESOURCES

After you’ve identified the top questions for each product or service, then create the first round of content.

It’s particularly convenient to create entire batches of content at a time, if you have the means.

If you have ten people each write one blog post for you in January, then you have almost a year’s worth of monthly blogs! Or, if you pick one day and sit down to interview four people, you’ve just created everything you need for this year’s quarterly vlog!

Whether people feel like capable writers or whether they’re only comfortable giving a presentation, find a way to capture the information they’re handling on a daily basis.

Record their voice while they’re in a meeting and covering the topic they’ve been assigned. Film them giving a presentation to some potential buyers. Capture a thirty-second video of their answering for a common question.

Any quality of video will do if you’re just beginning. Don’t chicken out just because it might not be Hollywood perfect. Substance over style is the name of the game with seo-ranking content.

Additionally, the more forms of media you can create, the better. That’s one of the reasons why we love video so much.

If you’re filming interviews, the video transcripts can become keyword-rich blog articles to go with each video. The still frames can become high-quality images and thumbnails. And, if you’re really ambitious, the audio can be turned into a podcast (which is what we do. It’s great for SEO, but can be a fairly big commitment. So if you’re just starting out with content, maybe leave podcasts for a later date once you’ve gotten into a rhythm with other forms of content creation).

It’s important to never stretch yourself thin when first starting off. Instead, it’s often better to start out small.

4. PARTNER WITH CONTENT CREATORS

One of the best ways to grow your online presence, especially on social platforms, is to invite guests from – or be guests with – outside publications. You can tag one another on social media and share audiences. Your websites can link to one another, which increases credibility in Google’s eyes.

Cross-promotion can help boost publicity. It brings in new interest, leads, and potential customers. Just remember that whatever attention you want from others, you must also offer.

 

Search engine optimization has become one of the most important pillars in the architecture of your marketing department. Without a well-oiled website, your brand identity will crumble. That is exactly why you need to continually adapt and evolve your industrial marketing approach.

If creating rich, SEO-ranking content isn’t already on your daily to-do list…then you’d better break out the pencils and paper.

You’ve got a lot of work to do.

 

ACCESS THE FREE PERSONA BUILDER

 

Thanks for reading. Don’t forget to subscribe to our weekly newsletter to get every new episode, blog article, and content offer sent directly to your inbox. You can also subscribe wherever you download podcasts so you can listen on the go!

If there’s a particular topic that you’d like for us to talk about, or if you have a particular a challenge that you’d like us to take a crack at, send us an email. We’d be happy to answer them for you – and if your topic gets picked for a future episode, you’ll win a free IndustrialSage t-shirt!

 

Sponsored by Optimum Productions

Rica
Author: Rica

Since the inception of IndustrialSage back in 2017, Rica has been one of the driving forces building IndustrialSage. As Marketing Manager, she's dedicated to producing amazing content on the site. There's little she loves more than storytelling: helping to explain new ideas in order to aid others in solving their problems. Fortunately, that's what IndustrialSage is all about.

Tags: analyticsblogbloggingblogsinterviewspodcastingSearch Engine Optimizationseo ranking contentvideo blogvideo content
ShareShare1Tweet1Send
Previous Post

ProMat 2019: Chicago’s Logistics & Supply Chain Trade Show | Episode 088

Next Post

Account-Based Marketing for B2B Manufacturers

Related Posts

Blog

Blind Spots On the Road to Net-Zero Carbon Emissions

December 15, 2022
Mastering Mobile: How to Reach More Mobile Buyers
Blog

Mastering Mobile: How to Reach More Mobile Buyers

December 8, 2022
Blog

The Story of Enexor on Industries of the Future

September 26, 2022
Finding A Way to Achieve Sustainability Without Losing Profits, with Polypack
Blog

The Story of Polypack on Industries of the Future

September 5, 2022
Exploring Computer Vision and AI to Improve Material Handling, with MHS Global
Blog

The Story of MHS Global on Industries of the Future

August 15, 2022
How to Turn Lost Opportunities Into New Sales
Sales

How to Turn Lost Opportunities Into New Sales

June 2, 2022
Industries of the Future, Presented by Schneider Electric: Watch the All New Monthly Series Now!
No Result
View All Result
We Create & Distribute Custom Branded Content for You

Want to reach more Industrial & Manufacturing Professionals? Learn More »

A dynamic, open platform, publishing compelling content for industrial professionals.

Shows

  • Sales & Marketing
  • Executive Series
  • Agency Success Podcast

Members

  • Login
  • Create Account
  • Member Dashboard
  • Press Submission
  • Be A Guest On A Show

Resources

  • Downloads & Video Guides
  • Partner Agency Directory
  • Become a Contributor

Grow

  • About Us
  • Advertise
  • Careers
  • Contact Us
  • Subscribe

© 2020 IndustrialSage, Inc. All rights reserved

  • Terms of Use
  • Privacy
  • UGC Terms
Linkedin Facebook-f Twitter Youtube Instagram