Websites are the best way for someone to learn about your company. Your landing page is the visitor’s final destination. It should be easy to understand, with no noticeable distractions. We went over four tips to a great landing page last week.
This week, we’re examining four tools that manufacturers can use to build the most effective landing pages possible and optimize your conversion rates.
Optimizely offers plans that allow you to experiment with your website to find out just what type of marketing tools work the best. They allow you to work with a variety of tools such as mobile apps, conversational interfaces, and unique features that allow you to explore all of your marketing options.
A lot of the learning process in life comes from experimentation– and that’s what Optimizely offers its users.
With the tools and resources Optimizely provides, you can try new things to see what works and what doesn’t. They offer data-driven solutions in real-time that allow you to make changes swiftly and easily. Their goal is to help you enhance every customer’s experience, while you achieve the highest ROI possible.
Optimizely is all about trying new things and looking for new ideas that will increase your ROI and improve your overall conversion rates. There’s no coding required. You can even personalize at scale with segmented resources!
LeadPages helps you to improve your ROI by building websites and landing pages that can be published quickly and efficiently.
The design pages are conversion-optimized, using a mobile-friendly template. They also employ Drag and Drop features that make construction easy. That way, you can create something that looks professional…without needing a degree in web design.
Leadpages also provides sophisticated tracking analytics. It helps you identify the features that are proven to be most effective. Their free trial also allows you to try their services before you buy.
What is HubSpot? Magic, that’s what. Hubspot offers you the ability to combine CRM, sales, and marketing tools all in one place. One such tool, of course, is their webpage builder.
While you can do the work on your own, if you choose to work hand in hand with HubSpot you get the benefit of having trained professionals help you design your website and everything that goes into it. You get the benefit of having their knowledge of what is proven to work and applying it to your design.
Hubspot analytics also help to show whether or not your pages are performing like you want them to. Another benefit of HubSpot is that you can use many of their features for free.
With Unbounce, not only do you get a 14-day free trial; you also get the tools and resources you need to do much of the work yourself. Features like Drag and Drop are easy to use on either a desktop or mobile device. You can also switch between Desktop and Mobile designs, so you know your pages will be mobile-friendly.
With Unbounce, you don’t need a lot of extra training. You can set up your landing pages whenever and wherever you like.
They offer over 100 easy to use templates that offer maximum conversion rates. Unbounce allows you to customize your landing page to produce the impact you want and influence your visitor’s final decision.
Which is best?
Different tools that build landing pages are better for different people. Someone brand new to building landing pages may want an easier, less-detailed system to work with.
Ask the other marketers around you what they use, and why they prefer it.
Whatever you choose, your landing page should be able to finish the process that was started with your website’s homepage. Make sure to pick the right tools when you decide to build landing pages for your company. Landing pages may look simple…but the job of generating conversions is no joke.
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