“We…have an internal marketing program that is driven by our marketing department that allows us to really pick and choose the people that we want to go to. We do some pre-marketing before [trade shows] for the product, and also we just develop our relationships on a one-on-one basis. The personal touch is really important as customers become – in many ways – our friends.”
Chris Shadbolt of Genius Solutions joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s manufacturing-specific ERP company. Genius Solutions didn’t actually set up a booth at MODEX, though. They sent attendees; of which Chris was one. Despite not exhibiting with a display, Chris made some valuable connections at the show. Genius Solutions focuses primarily on providing customized software solutions in the increasingly-customized world of manufacturers.
Chris explained how Genius has an internal team that makes sure to do pre-trade-show marketing before attending events like MODEX. That way, they plant the seeds of future relationships with clients.
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Author: Rica
Since the inception of IndustrialSage back in 2017, Rica has been one of the driving forces building IndustrialSage. As Marketing Manager, she's dedicated to producing amazing content on the site. There's little she loves more than storytelling: helping to explain new ideas in order to aid others in solving their problems. Fortunately, that's what IndustrialSage is all about.
