“I’ve [marketed] personally by reaching out through LinkedIn. Omni-channel, really…making video content, publishing podcasts, any way that you can interact with people like ourselves…whatever the generation is, you just need to make sure that your word is out and it’s spread effectively and positively.”
TJ Tweddle of Hoppecke joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s four lines of industrial batteries – especially their systemizer express battery, which is lithium-like but is actually a lead acid battery that needs no equalization or weekly watering.
Hoppecke, which dates all the way back to 1917, only recently came to the U.S and is actually based all the way in Hoppecke, Germany. TJ’s take on their marketing is simple: digital techniques are in a constant state of change, so marketers should seize any chance to go omni-channel and reach any and all people in as many different ways as possible.
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