“I’ve [marketed] personally by reaching out through LinkedIn. Omni-channel, really…making video content, publishing podcasts, any way that you can interact with people like ourselves. Whatever the generation is, you just need to make sure that your word is out and it’s spread effectively and positively.”
TJ Tweddle of Hoppecke grabbed us on the floor at MODEX 2018 in Atlanta the minute he saw our video camera. He brought us to the Hoppecke booth to discuss the company’s four lines of industrial batteries – especially their Systemizer Express battery. The Systemizer Express needs no equalization or weekly watering, because despite its lithium-like features, it’s actually a lead acid battery.
Hoppecke as a company dates all the way back to 1917. They only recently came to the U.S. Hoppecke headquarters actually reside all the way in Hoppecke, Germany (hence the company name). TJ’s take on their marketing is simple. Digital techniques are in a constant state of change, so marketers should seize any chance to go omni-channel and reach any and all people in as many different ways as possible.
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Author: Rica
Since the inception of IndustrialSage back in 2017, Rica has been one of the driving forces building IndustrialSage. As Marketing Manager, she's dedicated to producing amazing content on the site. There's little she loves more than storytelling: helping to explain new ideas in order to aid others in solving their problems. Fortunately, that's what IndustrialSage is all about.
