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Home Video Marketing

HOW TO GENERATE LEADS WITH VIDEO (Episode 3 of 6)

Presented By Optimum Productions

by David Caron
July 3, 2019
in Video Marketing
2 min read
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4X as many consumers would rather watch a video about a product than read about it.

– eMarketer 2016

Watch to find out how top B2B marketers are taking advantage of video marketing to meet and exceed their sales goals in 2016! If given the option, would you rather read 1.8 million words, or watch a minute of video? Review the key advantages video has over other media, and learn how video can help you check off objectives at every level of your company’s funnel. Video marketing is making an exciting impact by helping businesses connect with and influence potential customers within their sales funnel.

Here are three straightforward tactics that can help you to increase demand generation and generate leads with video:

Gates

Utilize customized sign-up forms to access content. Options include:

  • Unbounce
  • Leadpages
  • WordPress

MAPs and CRM Systems

Use automation to follow up with leads. Options include:

  • Pardot
  • Hubspot
  • Eloqua
  • Marketo

Calls to Action

Make sure all of your videos have one!

These basic but effective techniques will help you to generate leads with video and nurture them, ultimately leading to increased sales for your business.

 

Click here to start over and watch the Ultimate Guide to Video Marketing from the beginning!

Sponsored by Optimum Productions

David Caron
Author: David Caron

Chief Marketing Officer, Partner at IndustrialSage Blends experience of digital marketing and operations. Known for creating dynamic marketing and brand strategies that drive customer acquisition.

https://www.industrialsage.com

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FIVE MUST-HAVE VIDEOS FOR YOUR SALES FUNNEL (Episode 2 of 6)

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