4X as many consumers would rather watch a video about a product than read about it.
– eMarketer 2016
Watch to find out how top B2B marketers are taking advantage of video marketing to meet and exceed their sales goals in 2016! If given the option, would you rather read 1.8 million words, or watch a minute of video? Review the key advantages video has over other media, and learn how video can help you check off objectives at every level of your company’s funnel. Video marketing is making an exciting impact by helping businesses connect with and influence potential customers within their sales funnel.
Here are three straightforward tactics that can help you with demand generation and lead generation:
Gates
Utilize customized sign-up forms to access content. Options include:
- Unbounce
- Leadpages
- WordPress
MAPs and CRM Systems
Use automation to follow up with leads. Options include:
- Pardot
- Hubspot
- Eloqua
- Marketo
Calls to Action
Make sure all of your videos have one!
These basic but effective techniques will help you to generate and nurture leads, and ultimately, lead to increased sales for your business.
Author: David Caron
Chief Marketing Officer, Partner at IndustrialSage Blends experience of digital marketing and operations. Known for creating dynamic marketing and brand strategies that drive customer acquisition.
