The industrial and manufacturing sales industry is no different than any other sales industry.
Growth is the central element: the core component of any sales objective. And in any competitive market, it is the strategy and the tools used that will determine how well one succeeds at building growth.
The following is a quick look at some outstanding tools and technologies that will help accelerate and sustain sales in every avenue. For anyone getting started, here are five key Hubspot tools for accelerating industrial and manufacturing sales.
- Sales Pipeline
Hubspot CRM, or Customer Relationship Management, is a system that enables sales team members to better control and track their leads. It improves the entire process from capture onwards. You can turn every lead into an opportunity, and ultimately close those opportunities and transition them into new customers.
Capturing leads is essential to continue growing a business.
After all, no new leads means stagnation…and eventually decline. Hubspot CRM includes tools that enable your sales team to capture and store information about visitors to the business’s website or other social media outlets.
These leads can be saved in contact-specialized spreadsheets (which go far and beyond any basic Excel sheet). It’s a fantastic tool to organize leads and track them as they move through the sales funnel.
Email is where HubSpot began, and it continues to be where HubSpot excels. With HubSpot emails, sales members can transform boring and repetitive sales emails into lead-generating templates that allow for easy personalization.
An email can customized to one prospect, or mass-produced and sent to a general list (on an established schedule).
Either way, HubSpot tools make it easy to track everything down to the second. That includes when the email is opened, whether a link is clicked, or if an attachment is downloaded. Every one of those actions is saved and stored on HubSpot’s central dash.
HubSpot Emails are essential for uncovering new leads. They help sales associates weed out unlikely leads thanks to integrated predictive lead-scoring features.
Naturally, only a portion of any business’s leads are going to come from website visitors. When it comes to those in the industrial and manufacturing sector, the biggest and most productive sales come by reaching out and landing new clients. This is where Hubspot Calls comes into play.
For best effects, use HubSpot Calling in tandem with Hubspot Email (which tracks how many times a lead has opened up an email). The more times they’ve opened an email, the more they are indicating their interest.
If you get multiple notifications from a lead, you know to call them immediately.
HubSpot tools show you the level of interest, but opportunity windows can be small. Be sure to take advantage of those windows. Encourage your sales members to jump on the call button whenever they get the third notification of a lead opening an email.
In addition to providing call buttons within stored contact database, HubSpot CRM makes calls and call-tracking easy. This enables users to streamline all of their sales and client contact information.
Once a call has been completed, follow up with a video email to cement the conversation and your brand in the lead’s mind.
Video is a new and exciting component of HubSpot marketing that is accessible from the main HubSpot CRM’s central dash. Once at the video portal, users will enjoy a vast array of video tools at their disposal.
Begin by uploading a set video or using the system to record a video. After that, you can take advantage of the many marketing-specific features that HubSpot has added to its video platform. This includes doing things like adding new and exciting CTAs and forms directly into the videos themselves.
This makes it really easy to direct viewers to specific information, white pages, or contact forms. They can simply click on the video itself to be directed to the desired page.
In this way, HubSpot videos aren’t just engaging, but they enable sales members to more effectively manage their sales funnel and organize leads and prospects to close more sales.
Or, if certain videos are garnering or losing traction, you can now pinpoint where lead interest is peaking or dropping off. Then you can restructure and better meet prospective client needs.
In addition to assisting users to create video content, HubSpot includes tools for creating more effective audio-only content, as well as visual content like infographics and long-form content like white pages.
Last but not least, HubSpot Sales Pipeline makes it easy for users to build up their sales pipeline. They can use the features available via HubSpot CRM to streamline the process and ultimately close more deals.
Establishing sales pipelines are key. Without them, sales associates risk losing a ton of leads.
In fact, the greatest risk for lost sales prospects is a failure by a sales team to effectively follow up with leads in a timely manner.
By using HubSpot Sales Pipeline features to define and assign tasks to sales associates via the CRM dashboard, team members can ensure they stay on task and steps with every promising lead are followed through.
HubSpot is such an effective marketing program because of the sheer variety of tools they bring to a business’s toolbox.
This is a complete and comprehensive marketing program. It enables users to accomplish all kinds of goals easily and effectively. You can create new content, an email, or otherwise contact new leads. Then you can nurture those leads and evolve them into fruitful prospects that will eventually make that final sale.
With a HubSpot account, sales associates and business managers can monitor the whole of the buyer’s journey and draft new sales pipelines to more effectively reach out and attract their audience.
For more information about the many features of HubSpot, or to get started with this marketing platform, contact our team today.
Thanks for reading. If there’s a particular topic that you’d like for us to write about, or if you have a particular a challenge that you’d like us to take a crack at, send us an email. We’d be happy to answer them for you – and if your topic gets picked for a future episode, you’ll win a free IndustrialSage t-shirt!