“Industries of the Future” Campaign by Schneider Electric Wins Silver Award for B2B International Campaigns

“Who in B2B marketing has delivered stand-out results in 2022?” declared an announcement on the B2B Marketing website on November 17th. “Whose marketing has taken a giant leap forward? And which teams are laced with intelligent insight?”

The questions weren’t rhetorical.

On November 16th, 800 people had gathered at the historic Old Billingsgate Grand Hall in London for the annual B2B Marketing Awards, sponsored by Gravity Global.

Among the crowds, dozens of marketing teams waited to hear the verdicts of over 150 judges regarding 1,000 different campaign submissions (which had been culled down to a public shortlist back in August of 2022).

Individuals such as IBM’s VP and CMO Simon Edward, and Kodak Alaris’ Head of Global Marketing Sue Rodman, declared their chosen winners in sixteen categories such as “Best Brand Initiative,” “Best Limited-Budget Campaign,” and many others.

“This is our Oscars,” shared Twogether, an agency servicing the technology industry. “Of all the awards in our industry, this is the only one we want.” Their team ended up winning gold for B2B Marketing Communications Agency of the Year.

“This is our Oscars… Of all the awards in our industry, this is the only one we want.”

In the category of “Best International Campaign,” the first place position was assigned to a gated Arcadis report on Sustainable Cities in 2022, powered by thought leadership agency, Man Bites Dog.

In second place, Schneider Electric’s “Industries of the Future” initiative was given the silver award for International B2B Marketing Campaigns.

The $28 billion-dollar digital automation and energy company has been interviewing partners and customers worldwide to uncover how their businesses are driving innovation in order to build a better future for the generations to come.

Second place might not always catch much attention in these sorts of ceremonies… but for a field that has seemed to continuously remain 5-10 years behind the rest of the marketing world, this kind of accolade is an incredible sign of progress for the industrial and manufacturing sector.

After waiting for 3 months and over 500 hours of judging to hear a verdict, the acknowledgement of Schneider’s hard work and valuable stories was extremely encouraging–– especially given their sector’s struggle to catch up to the rest of the B2B world’s digital marketing methods.

Hilary Cecconi, Schneider’s Head of Communications for Industrial Automation Business, declared that she was “thrilled” at the news and, “so proud of our team for this recognition from B2B Marketing… Thank you again to all who have been involved and continue to support this initiative.”

 

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