“It’s a challenge. We all want to get our message out there and talk about how our stuff is better than someone else’s, or has differentiation. So I think for us it’s – not to be cliche, but – it’s a lot of blocking and tackling. There’s no magic bullet…
“I think…we all need to have a social strategy…whether it’s Twitter, or podcasts, or blogs and things. I think it’s no longer a nice-to-have…it’s how you build that trust, it’s how you build that relationship.”
Guy Courtin of Infor joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s new modes of thinking about warehouses and the strategic roles they play in the modern economy. Supply chain visibility is the main focus of Infor, as we consumers more and more ask their suppliers for transparency in providing for our needs.
Guy also had some fantastic thoughts about digital marketing in the industrial space, and how no single technique is the be-all end-all. Whether you create a podcast or a blog or a twitter following, you need to be building relationships and you need to provide valuable, educative content.
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