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Kevin Reader of KNAPP joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s new Evo Shuttle and partnership with RedPilot, as well as the company’s dedication to solving customer problems with their products rather than just trying to market any cool widget they can think of.

KNAPP: MODEX 2018 Interview

with Kevin Reader

by Rica
April 15, 2018
in MODEX
2 min read
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“It’s actually about establishing an understanding of customer needs. If you meet needs, then the rest of the job feels pretty easy from [a marketing] perspective.”

Kevin Reader of KNAPP joined us on the floor at MODEX 2018 in Atlanta. The KNAPP booth focused mainly on the release of their new Evo Shuttle and partnership with RedPilot. Kevin also discussed the company’s dedication to solving customer problems with KNAPP products, rather than just trying to market any cool widget they can think of.

 

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Tags: kevin readerknapplogisticsMHImodexsupply chain
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  • Home
  • Topics
    • Analytics
    • CRM
    • Digital Strategy
    • eCommerce
    • Email Marketing
    • International Marketing
    • Internet of Things
    • Lead Generation
    • Marketing Automation
    • Online Advertising
    • Organizational Buy-In
    • Personalization
    • Podcasting
    • Sales
    • Search Engine Optimization
    • Social Media
    • Trade Shows
    • Video Marketing
    • Website
  • About Us
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    • About Our Host
    • About the Studio
    • What Are Manufacturers Saying About This Show?
    • Our Sponsors
      • Optimum Productions
  • Resources
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    • All Blog Articles
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  • Subscribe!
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