“It’s actually about establishing an understanding of customer needs… If you meet needs, then the rest of the job feels pretty easy from [a marketing] perspective.”
Kevin Reader of KNAPP joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s new Evo Shuttle and partnership with RedPilot, as well as the company’s dedication to solving customer problems with their products rather than just trying to market any cool widget they can think of.
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