“It’s actually about establishing an understanding of customer needs… If you meet needs, then the rest of the job feels pretty easy from [a marketing] perspective.”
Kevin Reader of KNAPP joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s new Evo Shuttle and partnership with RedPilot, as well as the company’s dedication to solving customer problems with their products rather than just trying to market any cool widget they can think of.
Click here to watch another interview!
Thanks for watching! Don’t forget to subscribe to our newsletter to get each of our weekly episodes sent directly to your inbox; or subscribe wherever you download podcasts so you can listen on the go!
If there’s a particular topic that you’d like for us to talk about, or if you have a particular a challenge that you’d like us to take a crack at, send us an email. We’d be happy to answer them for you – and if your topic gets picked for a future episode, you’ll win a free IndustrialSage t-shirt!
