“It’s actually about establishing an understanding of customer needs. If you meet needs, then the rest of the job feels pretty easy from [a marketing] perspective.”
Kevin Reader of KNAPP joined us on the floor at MODEX 2018 in Atlanta. The KNAPP booth focused mainly on the release of their new Evo Shuttle and partnership with RedPilot. Kevin also discussed the company’s dedication to solving customer problems with KNAPP products, rather than just trying to market any cool widget they can think of.
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Author: Rica
Since the inception of IndustrialSage back in 2017, Rica has been one of the driving forces building IndustrialSage. As Marketing Manager, she's dedicated to producing amazing content on the site. There's little she loves more than storytelling: helping to explain new ideas in order to aid others in solving their problems. Fortunately, that's what podcasting is all about.
