IndustrialSage Logo
  • Shows
    • Bright Ideas by Acuity Brands
    • Executive Series
    • From the Floor: Trade Shows
    • Industries of the Future, Presented by Schneider Electric
    • Making Connections Presented by Brennan Industries
    • Sales & Marketing Insights
    • Sales & Marketing How To
    • Webinars
    • Create Custom Content
    • Sponsor A New Show!
  • News
    • Industry News
    • Submit a Story
  • Articles
  • Members
    • Login
    • Member Dashboard
    • Add Agency to Directory
    • Profile
    • Create Account
    • Press Submission
  • Services
  • About
    • About Our Team
    • About IndustrialSage
    • About the Studio
    • Reviews
    • Agency Directory
    • Our Sponsors
      • Optimum Productions
    • Careers
    • Subscribe
  • Contact
Menu
  • Shows
    • Bright Ideas by Acuity Brands
    • Executive Series
    • From the Floor: Trade Shows
    • Industries of the Future, Presented by Schneider Electric
    • Making Connections Presented by Brennan Industries
    • Sales & Marketing Insights
    • Sales & Marketing How To
    • Webinars
    • Create Custom Content
    • Sponsor A New Show!
  • News
    • Industry News
    • Submit a Story
  • Articles
  • Members
    • Login
    • Member Dashboard
    • Add Agency to Directory
    • Profile
    • Create Account
    • Press Submission
  • Services
  • About
    • About Our Team
    • About IndustrialSage
    • About the Studio
    • Reviews
    • Agency Directory
    • Our Sponsors
      • Optimum Productions
    • Careers
    • Subscribe
  • Contact
Search
Close this search box.
Home Podcasting
Six Months of Lessons Learned from Podcasting

Six Months of Lessons Learned from Podcasting

by Rica
December 17, 2017
in Podcasting
6 min read
4
SHARES
Share on LinkedIn Share on FacebookShare on TwitterEmail this Article

Have you ever met an entrepreneur that had a tendency to bite off more than they could chew?

It’s not always a bad thing. That tendency is also what gives them the chutzpah to start their own business in the first place. But even so, as a small business, when we decided to start this B2B digital marketing vodcast (video-podcast) for industrial manufacturers…we soon realized that we’d done it again.

Entrepreneurial overstepping aside, podcasting has turned out to be a fantastic conversation-starter. It’s also a great way for us to build relationships and establish thought-leadership in a key niche of business. It’s actually a fantastic marketing tactic. As the ever-wise Ferris Bueller once said,

“It is so choice. If you have the means, I highly recommend picking one up.”

But it’s important to know what you’re getting into. If you do decide to begin your own podcast, there are a few lessons learned from podcasting from us for you to remember.

  • Start small.
  • Two speakers are better than one.
  • Don’t be afraid.
  • Batch everything.
  • It’s more work than you think.

1. Start Small

Of course, “start small” is pretty vague. Honestly: how much can go into a podcast? Quite a bit, as it turns out.

Social media, blogs, captioning, thumbnails, and SEO are just some of the many tactics that can be involved with a podcast release.

If we had to do it over again, would we still want all those things? Probably – but we would work our way up to them gradually.

We would start small(er), focusing on the podcast itself above all else, and then go from there.

2. Two Speakers Are Better Than One

The second of our lessons learned from podcasting is that having two or more people on a podcast – whether that means a co-host or multiple guests – offers a much better dynamic.

Having multiple people interact, especially if their personalities are complementary, really boosts the quality of the show. It also allows a broader audience to connect and relate.

Besides, multiple voices means multiple perspectives. Even your hosts may end up learning something new and exciting!

3. Don’t Be Afraid

There’s something to be said for throwing yourself ‘out there,’ where you might end up subject to criticism.

You may worry about sounding cheesy, or about discovering that you don’t know as much about this subject as you thought you did. But you need to stop second-guessing yourself.

Take that leap of faith and lead with confidence.

You might be surprised how many people will surround you and even thank you for daring to share what you know.

4. Batch Everything

When we initially started our show, our library was about two months deep. We had everything prepared in bulk and prepped in advance. Then we couldn’t schedule more shoots for quite some time. As a result, our collection of content was distributed faster than we could replenish it.

Nowadays there are some weeks where we can’t create multiple episodes at a time and we end up living “podcast to podcast.”

Part of the issue came from, as mentioned in Lesson #1, biting off more than we could chew. We wanted to begin with an aggressive schedule and release episodes on a weekly basis. In reality, they might have been better on a bi-weekly basis. Still, what’s done is done now.

Have we managed? Absolutely. But there have been some stressful moments. It’s a lot of material to generate, and content will always be a challenge– whether weekly or monthly.

5. It’s More Work Than You Think

Adding a podcast to your repertoire may sound like a nice hobby or side-business. However, in all honesty it could easily be a full-time job for a single individual.

Podcasting might not just ‘happen’ as quickly as you think it might.

One of the main reasons for this is that podcasts, by their nature, are free resources. That means you’ll have to look deeper into the data to calculate any sort of ROI. And iTunes doesn’t help with that, because while it’s the #1 hub for podcasts, it doesn’t offer deep analytics like other hosting platforms might.

Podcasting is as intense as creating any other vlog or even television show. People just assume that because of the lack of visuals, it takes less effort. Don’t be fooled. You need just as much visual appeal to draw your audience in before they even hit the ‘play’ button.

It may sound like we’re raining on your podcast parade, but to the contrary: we’re six months into our vodcast, and we’re not stopping.

We just hope that if you want to start your own series, you’ll be able to adapt from our own lessons learned from podcasting.

But we did have one major advantage…

One of the main motivators we had for creating a vodcast, and one of the great engines that has kept the series turning…was the new Optimum Productions multi-camera studio set. We were able to set up and film multiple episodes with speed and ease. Even the live-cutting arrangements helped shave hours of time off the editing process!

Having a customizable studio at our fingertips made all the difference in producing a series that was high-quality and easy to keep consistent.

In fact, we’re not even sure if we would recommend starting a podcast without some sort of structured environment like that. You need to have a crisp and clear audio quality that comes from professional recording devices. At that rate, you may end up wanting visual content as well, since videos are increasingly more popular and highly-regarded by search engines, including iTunes.

This studio has made it possible not only for our vodcast to start, but for it to keep going and maintain a steady pace.

So if you’re looking into your own thought leadership or podcast series, then we definitely wish you the best in your endeavor! Feel free to reach out if you want to hear more about our podcasting experience. You can also learn how the same studio that we use can also help you!

 

Check out the original blog article on lessons learned from podcasting at OptimumProductions.com.

 

ACCESS THE FREE PERSONA BUILDER

 

Thanks for reading. Don’t forget to subscribe to our newsletter to get each of our weekly episodes sent directly to your inbox. You can also subscribe wherever you download podcasts so you can listen on the go!

If there’s a particular topic that you’d like for us to talk about, or if you have a particular a challenge that you’d like us to take a crack at, send us an email. We’d be happy to answer them for you – and if your topic gets picked for a future episode, you’ll win a free IndustrialSage t-shirt!

 

Sponsored by Optimum Productions

Rica
Author: Rica

Since the inception of IndustrialSage back in 2017, Rica has been one of the driving forces building IndustrialSage. As Marketing Manager, she's dedicated to producing amazing content on the site. There's little she loves more than storytelling: helping to explain new ideas in order to aid others in solving their problems. Fortunately, that's what IndustrialSage is all about.

Tags: Atlanta video production studioB2Bbest practicesblogblogslessonsmarketingpodcastingSEO
ShareShare2Tweet1Send
Previous Post

The 2017 Fourth Quarter Review | Episode 020

Next Post

Top Considerations for Your Industrial Marketing in 2018 | Episode 021

Related Posts

Blog

Blind Spots On the Road to Net-Zero Carbon Emissions

December 15, 2022
Mastering Mobile: How to Reach More Mobile Buyers
Blog

Mastering Mobile: How to Reach More Mobile Buyers

December 8, 2022
“Industries of the Future” Campaign by Schneider Electric Wins Silver Award for B2B International Campaigns
International Marketing

“Industries of the Future” Campaign by Schneider Electric Wins Silver Award for B2B International Campaigns

December 1, 2022
Blog

The Story of Enexor on Industries of the Future

September 26, 2022
Finding A Way to Achieve Sustainability Without Losing Profits, with Polypack
Blog

The Story of Polypack on Industries of the Future

September 5, 2022
Exploring Computer Vision and AI to Improve Material Handling, with MHS Global
Blog

The Story of MHS Global on Industries of the Future

August 15, 2022
Please login to join discussion
Industries of the Future, Presented by Schneider Electric: Watch the All New Monthly Series Now!
No Result
View All Result
We Create & Distribute Custom Branded Content for You

Want to reach more Industrial & Manufacturing Professionals? Learn More »

A dynamic, open platform, publishing compelling content for industrial professionals.

Shows

  • Sales & Marketing
  • Executive Series
  • Agency Success Podcast

Members

  • Login
  • Create Account
  • Member Dashboard
  • Press Submission
  • Be A Guest On A Show

Resources

  • Downloads & Video Guides
  • Partner Agency Directory
  • Become a Contributor

Grow

  • About Us
  • Advertise
  • Careers
  • Contact Us
  • Subscribe

© 2020 IndustrialSage, Inc. All rights reserved

  • Terms of Use
  • Privacy
  • UGC Terms
Linkedin Facebook-f Twitter Youtube Instagram