“We are doing the traditional [marketing tactics] like trade shows or direct marketing campaigns and so on; but the differentiation is, we’re going through partners. Our main target is to go through partners, so the partners are finding the customers.”
Ioannis Panagiotopoulos of Mantis Informatics Group joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s international software solutions for three main pillars of supply chain: warehouse management, optimization, and automation. This “New DNA of WMS” creates highly-customizable systems. Mantis pursues a goal of combining those three pillars into a single integrated platform that can adapt on an individual basis for each vendor.
Most international vendors in warehouse management don’t create software solutions that are adaptable. Rather, they must adapt to the software they buy…which is why the flexibility of Mantis is such a big selling point. Vendors with internal IT teams can even configure and deploy the system without outside help or excessive installation costs.
This concept changes the nature of the relationship between Mantis and their buyers – taking what others might call customers and turning them into trusted partners. That mutual relationship forms a core part of how Mantis spreads the word about their company and services.
“We [market] mainly through partners, and value our partners more than everything. We are not like competitors who are selling, implementing, deploying directly – we are doing most of our business through our partners, or through customers who have their own IT teams that want to do [installations] themselves…so our differentiation is the partners.”
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Author: Rica
Since the inception of IndustrialSage back in 2017, Rica has been one of the driving forces building IndustrialSage. As Marketing Manager, she's dedicated to producing amazing content on the site. There's little she loves more than storytelling: helping to explain new ideas in order to aid others in solving their problems. Fortunately, that's what podcasting is all about.
