Meet the Head Sage


Danny Gonzales

An Atlanta native, Danny discovered his passion for video production while volunteering as a missionary in Mexico after high school. Later, his extensive career experience in the world of digital video creation and marketing with companies throughout Georgia led him to found Optimum Productions, a full-service video marketing company in March of 2007.

Danny’s personal mission in life is to not only spur creativity and drive results, but also to be actively involved and to consistently present positive and meaningful messages for the betterment of our local community, and the world at large.

Danny has over fifteen years of experience in marketing strategy and video production working nationally and internationally. Maintaining a detailed marketing strategy, meaningful business insights, and creative vision gives Danny the unique ability to routinely exercise his left and right brain equally on a daily basis for his clients. His unique talents, approach, and accomplishments are unmatched as he continually garners award-winning results including nine Telly Awards for client productions.

He is driven by results, ROI, and ultimately solving clients’ challenges with innovative video solutions.

Danny resides in Cumming, GA with his wife Julie, and they have been blessed with five beautiful children! Danny also enjoys spending time with his family, playing golf, cooking on the Big Green Egg, flying his drone, watching movies, and racking up hours in the air with his private pilot’s license.

Rica Wiersema

After growing up in six different states and eight different cities, Rica moved to Atlanta in 2015 with a Bachelor’s degree in Communications. She has over ten years of experience in media production, nationally and internationally; and her professional career has seen both incredible highs (such as assisting steadicam operators at the 2014 Winter Olympic Games in Sochi, Russia) and dismal lows (unpaid internships and waitressing for $2.50 an hour).


Rica is a jack of all trades who handles scriptwriting, video editing, social media assets, closed captioning, teleprompting, graphic design, and just about everything in-between.

She has been employed by Optimum Productions since 2015 as a content creator and coordinator. When IndustrialSage first started as a simple weekly podcast, Rica was the one editing every single episode and writing every single blog article. Her favorite experience on the job has been seeing projects grow from just a single idea into incredibly impactful messages– from client marketing videos earning $5M in revenue, to seeing this platform evolve into what it is today.

Rica’s investigative nature and desire for truth helps her to peel away corporate buzzwords and business jargon to find out what companies actually do– and the answers are always fascinating. Her scripts ground marketing messages in that clarity, and some of these videos have earned Telly Awards for Corporate Identity and Product Videos.

Rica’s personal mission in life is to dig beneath the surface of the world around us, in the hopes of uncovering the true nature of things– and then to share those findings with others. She is driven by creativity, and the desire to reveal the incredible that might be hidden within the mundane.

Rica resides in Atlanta, GA with two roommates, one dog, and 15 potted plants. Her hobbies know no bounds: from writing poetry and screenplays, to creating commissioned tattoo artwork, stickers, or graphic tees; perfecting homebrewed espresso; volunteering as a teacher or youth leader for Bible study programs; hand-sewing costumes for fun; and co-running weekly problem-solving, team-building meetings for collaborative storytelling with other creatives (also known as Dungeons & Dragons).