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4 Emails to Prepare Before a Trade Show | Episode 035

There’s a minimum of four emails you need to prepare before a trade show. Make sure to have at least templates pre-written before you ever...

The Importance of Building a Coherent Brand | Episode 034

Mathias Konne of EuroKera joins us to discuss not only first steps on building a consistent visual brand online for your company…but also the importance...

The 2018 First Quarter Review | Episode 033

2018 has already been amazing – and the year is just getting started! But before we keep hurtling forward into new topics at a breakneck...

Is Social Media for Manufacturers Actually Helpful?

This week we sat down with Daniel Loeschen from MXD Process to learn if social media can really help manufacturers. Hear how taking a digital-first,...

How to Prepare Your Marketing CRM and Database for Trade Shows | Episode 031

Do you have a CRM? Is there some sort of automated system in place for data entry or email drip campaigns? Here are our top...

Applying IoT Solutions as a Manufacturer | Episode 030

Connecting your business to the Internet of Things is more paramount for manufacturers– but how do you apply IoT solutions without getting lost in the...

Best Practices for Social Media Video | Episode 029

Not all video hosting platforms or sharing methods are created equal. It used to be that you could just post YouTube links everywhere, but not...

What Is Social Selling? | Episode 028

Selling used to be phone or email, but now the buyer's journey has changed. Brad Banyas of OMI explains how programs like Salesforce and Nimble...

5 Tips for Better Results Tracking in Marketing | Episode 027

We’re engineers and manufacturers; we love to measure things, right? So why not measure how your campaigns are doing? Here are our top five choices...

What Your Trade Magazine Publisher Really Wants | Episode 026

We've all tried to publish that company press-release…but have you ever wondered why your editors don't seem to give yours the attention you feel it...