Rica

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How to Boost Your PPC

Lillie Beiting of CribMaster joins us again to discuss how to boost your PPC campaigns by first setting campaign goals; choosing your analytics platforms; and...

What Is PPC?

Pay-Per-Click has definitely changed since it first appeared, and now it is anything but simple. Lillie Beiting of CribMaster joins our sages in a two-part...

How to Prove Digital Marketing’s Value to Upper Management in an Industrial Company | Episode 005

Can't seem to get your stubborn management team on board with the times? Guess what? It's actually not your manager's job to change: it's your...

Why Industrial Manufacturers Should Integrate Their Marketing and Product Development Departments | Episode 004

Don't sit back and wait for your managers and your product developers to change to suit your needs. Get involved, and bring your data to...

Are Trade Shows Generating Leads Like They Used To? | Episode 003

Despite current doubts in some circles, trade shows ARE still worth it. The key is to be proactive. Keep marketing before, during, and after the...

Four Key Factors to Consider Before Starting a Digital Marketing Campaign | Episode 002

If you want to build a digital marketing campaign for your company, there are four key questions to ask yourself before you begin…

Why It’s Critical for Industrial Manufacturers to Invest In Digital Marketing

Why digital marketing? Why now? Should you drop traditional methods like a hot potato, or make the transition more gradual?

The Beginning: Why This Industrial Marketing Podcast Is Here

Welcome to IndustrialSage. We're here to helping manufacturing and industrial marketers such as yourself to drive revenue. Specifically, we're going to be guiding you along...

The Beginning of IndustrialSage | Episode 000

"We're excited about this series, starting with IndustrialSage Episode 00. We're going to help marketers transition from traditional to digital marketing!"

Do These Digital Marketing Dilemmas Sound Like Yours?

Do these dilemmas sound like yours? Welcome to a site dedicated to helping manufacturing and industrial marketers master their craft. We're here to answer your...