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Training Distributors Is a Value-Add for Industrial Marketers | Episode 016

Tyson Ferraro of Control Solutions, Inc. joins us to explain how his company's complex distributor model has required a different approach in their marketing. As...

How Manufacturers Can Use Their Digital Marketing Data | Episode 015

"I have data. Now what?" Barbara van der Walt of Eagle Technology, Inc. joins us to discuss how analyzing their CRM helped the company identify...

Why Cybersecurity for Digital Marketers is Especially Vital | Episode 014

James Azar of CyberHub Summit joins us to discuss cybersecurity breaches like those at Equifax, Yahoo, and other companies. One hacked social media account can...

6 Steps to Getting Organizational Buy-In for Digital Marketing

If you're a marketer struggling to get funding for digital techniques, there are six steps to getting organizational buy-in. Just ask Malika Waller of Landis+Gyr.

One Industrial Manufacturer’s Transition from Traditional to Digital Marketing | Episode 012

Darragh Grove-White of LJ Welding Automation joins us all the way from Canada to discuss his company's journey into digital marketing. Hear his tips on...

How Industrial Manufacturers Can Create Quality In Their Marketing Message | Episode 011

Jordan Quackenbush discusses how finding the right message can be difficult for industrial manufacturers, since machines don't always feel exciting or "sexy." He explains why...

The 2017 Third Quarter Review | Episode 010

September is wrapping up, and for our team here at IndustrialSage, that means a quarterly review! Not only is this recap full of some sagely...

Linking Marketing and Sales Teams Is Key for Industrial Manufacturers | Episode 009

Melody Astley and Stephen Timme of FinListics Solutions join us to discuss how your sales and marketing departments should communicate with each other to reach...

The Missing Tool: Video for Industrial Manufacturers | Episode 008

Like it or not, if you have a poor video presence with your organization… your prospects are judging you. Video communicates more effectively and garners...

How to Boost Your PPC

Lillie Beiting of CribMaster joins us again to discuss how to boost your PPC campaigns by first setting campaign goals; choosing your analytics platforms; and...