“I think a lot of thought leadership pieces are important…and then it’s just digital [marketing]. Making sure that when people are looking for all the services we offer, be it same-day delivery for a Fortune-100 retailer, or whether it’s you shipping your couch to your sister two states away. When you look for that online, we need to be an option that you see…so we need to make it easy for you to become a customer.”
Marc Gorlin of Roadie joined us on the floor at MODEX 2018 in Atlanta to explain the Roadie business model. His company applies the crowd-sourcing tactics of companies like AirBnB, Amazon, or Uber…to nationwide delivery. The app launched in the beginning of 2015, and the platform already possesses over 75,000 drivers.
“We literally use the crowd of people that are going across town, a couple states away, or across the country. We allow them to make money by going where they were already going anyway.”
The majority of businesses seem to be headed in the same direction, by taking advantage of resources that are already there. There’s no distance limit, there are no size constraints because there are vehicles of all sizes within the network, and there’s plenty of flexibility because there are any number of vehicles that could even help with same-day delivery.
As well as exhibiting at trade shows as a major marketing tactic, digital techniques are also vital for Roadie in order to get in front of potential customers.
“We do a lot of digital [marketing]…being at the right shows, sending mailers, hitting people on LinkedIn at the right time; to make sure they know one place they can come to get a perspective on how we might be able to solve [faster delivery] for them.”
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