Secrets of Sales and Marketing for Industrial Manufacturers, Part I | Episode 061

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We had an absolute blast at the Georgia Manufacturing Summit! As it turns out, our Secrets of Sales and Marketing panel discussion was one of the most popular and well-attended breakout sessions of the entire event!

Jason Moss told us sales is always the number-one topic that manufacturers want to learn about. All the same, it was a humbling experience to see such high attendance.

We initially broadcast the Sales and Marketing panel discussion via Facebook live. However, we also made sure to capture footage and audio for the podcast as well. After all, sometimes live single-phone broadcasts can be a little fuzzy.

Malika Givens of Landis+Gyr, Judson Voss of Chart Industries, and Craig Henry of Siemens Digital Factory all joined us. They sat down with Danny to share their experiences as marketers or sales representatives for industrial companies.

Before diving into the discussion, Danny made sure to walk everyone through a quick overview of what marketing looks like today. Because heaven knows the internet has created a massive paradigm shift in how we do our jobs now.

This episode marks Part I of the panel discussion. Part I wraps up with some incredible insights from Judson Voss. He explained how paying slightly more money to specialize the his ads’ locations has actually made them more effective. It’s a good tactic for such a niche product. His company and others like it tend to benefit from focusing on quality over quantity. Now he’s able to identify prospects that are very nearly ready to buy by the time they actually click on an ad for Chart.

Some of the experiences have been incredibly insightful. Some have been hilariously cringe-worthy. Either way, they’ve taught him (and now us) a lot about the value of trial and error in online advertising.

Tune in next week for Part II!

 

 

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