“We do [trade shows] worldwide. We’re not just limited to the US…[per year] it could be ten to twelve shows just in the US only.
”Of course we have a significant web presence, we have a dedicated corporate website, we have websites promoting specific products…we do a lot of advertising in publications, so we reach out to customers in that fashion. Of course we do trade shows, like we’re doing today. And we have quite a large number of sales force across the USA: some sixty-five sales offices that go directly to customers to meet with them, to educate them on an ongoing basis.”
Rick Simer of SEW Eurodrive joined us on the floor at MODEX 2018 in Atlanta to discuss the company’s wide variety of products and solutions, from basic gear boxes to software and control technologies that are relevant in both factory and plant automation. Their particularly popular exhibit was their Delta Robot Solution, which was running on their new automation platform, MOVI-C. They were also showing off two variants of AGV technology.
The company uses several marketing techniques to generate relationships with end-users and to attract leads; from trade shows and trade magazines to extensive websites to educate leads about everything SEW has to offer. Over-all, it seems that the company’s philosophy about marketing is similar to their philosophy about the products they create.
“Customers struggle with technology in general. What they’re really looking for is fast, easy solutions.”
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Author: Rica
Since the inception of IndustrialSage back in 2017, Rica has been one of the driving forces building IndustrialSage. As Marketing Manager, she's dedicated to producing amazing content on the site. There's little she loves more than storytelling: helping to explain new ideas in order to aid others in solving their problems. Fortunately, that's what IndustrialSage is all about.
