Tag: ABM

How Account-Based Marketing Can Help Unite Multiple Brands Into One

How Account-Based Marketing Can Help Unite Multiple Brands Into One

Sales & marketing departments can use account-based marketing to unite not only one another, but also the multiple brands they ...

How Segmenting Account-Based Marketing Increases Manufacturers’ Sales

How Segmenting Account-Based Marketing Increases Manufacturers’ Sales

February 6, 2020

Catherine Bruce, VP of Product Marketing for Acuity Brands, joins us to share how segmenting account-based marketing can increase manufacturers’ ...

How Manufacturers Can Systematically Develop Buyer Personas

Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune ...