Tag: account-based marketing

Sangram Vajre of Terminus and FlipMyFunnel breaks down what Account-Based Marketing is, and why manufacturers need to start using it.

Catherine Bruce, VP of Product Marketing for Acuity Brands, joins us to share how segmenting account-based marketing can increase manufacturers’ ...

Manufacturers need to develop buyer personas by looking at their existing and ideal clients. That will help them fine tune ...

We're a little bit starstruck this week– Sangram Vajre of Terminus and #FlipMyFunnel joined us to discuss the what, why, ...