Welcome to IndustrialSage.
We’re a industrial marketing podcast, here to helping industrial manufacturers drive revenue. Specifically, we’re going to be guiding you along through the transition from traditional to digital marketing.
WHY INDUSTRIAL MARKETING?
There’s a tremendous amount of opportunity in this niche. Everyone knows digital marketing is getting bigger, instead of going away. But B2B manufacturers are consistently about five years behind the rest of the B2C community in their tactics.
Every single day we marketers hear about brand new marketing technologies and software tools. Now we get to gift you with our own expertise and experience. We’ll share best practices so you can build better strategies and solve your sales and marketing challenges.
We want this industrial marketing podcast series to turn your marketing into a an asset that is driving revenue.
Honestly, we couldn’t be more excited about it. But before we begin, we just wanted to give you a little bit of an intro about who we are, what this series is going to be about, and what you can expect.
WHO’S HOSTING?
We’ll interview a lot of subject matter experts in different fields. Judson Voss will be our most frequent guest, and the show will be hosted by Danny Gonzales.
We plan to explore a lot of different areas within digital sales and marketing. Our topics will range from HR to social media to marketing automation to lead generation and beyond!
Maybe you’re really struggling, saying, “I’m trying to figure out how to generate more leads.”
Maybe you’re struggling to prove that case for ROI. “Yeah, we’ve dabbled in analytics with a campaign here or there, but we’re really struggling trying to measure results. How do we figure out if we actually moved the mark? Did we move the needle?”
Or you might be saying, “Gosh we’re really struggling! We’re trying to build a CRM database.” Or, “Gosh we don’t have a database at all, and we have these great products we’d like to market to people! But we don’t know who to target!”
This series is for you.
There’s a wide range of topics that we aim to cover, and a lot of challenges we aim to solve. We’re thrilled to finally get started. So if you have any questions or topics you’d like for us to go over, email us at IndustrialSage.Com/Questions/. If there’s a specific challenge you’re facing, we’d love to tackle it. We’ll even give you a shout-out on the show and send you a free t-shirt!
Be sure to subscribe on your favorite social media channels. Our videos are on YouTube, the podcast is all over the place, and our blogs are right here on our website.
So stay tuned.
It’s going to be amazing.
Sponsored by Optimum Productions
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