Your manufacturing marketing strategy needs to be able to accomplish several goals.
You must be able to promote both your product as well as your company. You also need to know your audience, and know which format is most beneficial in reaching them.
Your marketing profile must be developed so that you know what tools and resources should be utilized for maximum advantage.
A well-timed email campaign will spread your message quite effectively. Even if one or two messages get lost due to a bad email address and a few more get sent off to the circular file, the majority will still hit their mark.
Because email marketing is a neutral platform, it works effectively across the board. By comparison, most social media sites use algorithms that are based off what makes the most money.
Emails are also cost-effective and have a broader reach compared to certain social media platforms.
When properly formatted, a professionally crafted email can be one of the most useful tools in your marketing strategy.
2. SOCIAL MEDIA
Social media is unique in that you have to find your particular audience. As a manufacturer, it’s doubtful that Facebook and Twitter will allow you to access your particular viewers.
To be able to target the professionals who are interested in what you offer, you need to focus on LinkedIn.
By creating a group on LinkedIn, you can share important information, answer any questions your target audience may have, and share industry-related news that promotes you as leaders within your individual sector.
You can connect with your target audience on one social media platform. And, if the opportunity presents itself, you can connect on other platforms as well.
Videos are an essential part of any marketing campaign. They personalize your message and make it possible to share it across many different platforms.
Videos can be included in emails, shared on social media, linked to blogs, and used as tutorials on YouTube.
When communicating with B2B marketing strategists, the use of videos offers the ideal way for your customers to see your new products firsthand.
Videos can be long or short depending on the message being offered. While product reviews may be best presented in a short video, interviews or podcasts will take up more time.
When trying to establish a leadership role, long videos work best. They provide you with the time you need to have an in-depth discussion about topics that are currently trending in your industry.
Creating a blog is one of the most effective ways to attract and maintain a solid audience.
By posting blogs regularly, either on a weekly or bi-weekly basis, you establish a set routine. This encourages your readers to return at the same time each week to see what new musings you have to offer.
Blogs that contain videos and links to reliable resources are the ones that will often get the most traffic. More traffic will subsequently result in a greater return on your marketing investment.
The key when maintaining a blog is to always provide the latest news and statistics. Keep your blogs informative and entertaining so that people will want to check back. They will begin to look forward to the information you provide that they may not be able to find anywhere else.
Set a schedule and continually look for trending topics that will capture and hold your target audience’s attention. Creative content that uses SEO keywords and phrases will also help to draw new readers to your platform.
The key to any good marketing strategy is monitoring the data. Analytics show what part of your platform is drawing the most attention.
Analytics are like a road map to success. They show you what part of your strategy is providing the best results, and which ones need work.
Analytics also show what people are doing while they are on your sites. The data that is provided show you what types of content and which areas have the highest return on your investment.
Social media is just one area where analytics are the name of the game. These platforms provide you with an accurate showing of who visited what platform, when they visited, how long they stayed, and how long it took them to click through the system before they decided to make a purchase.
This data will show both the strengths and the weaknesses of your existing business strategy. It can give you the direction you need to make positive changes.
6. MOBILE-FRIENDLY LANDING PAGES
With today’s fast-paced environment, more and more people are working from their phones. The problem is, a mobile device will not always display a website like a laptop or PC.
In order for a website, blog, email, or any other digital platform to be effective, it must be configured to fit cleanly on any screen. That includes the smaller screen of a handheld device or smartphone.
If your site is not properly configured for a mobile device, you could cut out important materials from a user’s experience. You might lose part of your branding, your content, or some of the features you rely on to help people navigate through your site.
Having mobile-friendly landing pages ensures that none of your imagery or content is lost in the transition.
If a person can access your information at the time they receive an email or are attempting to read your blog, the more likely they will be to click through. Forcing them to wait until they are on a laptop or PC will more than likely result in you losing an opportunity to complete a sale.
When it comes to having an effective marketing strategy, you can’t rely on one particular piece of the puzzle to carry you through.
In order for your strategy to be successful, all of the parts must fit together seamlessly. Each must be utilized to its fullest potential. Only then can you reach more people, more efficiently…without breaking your marketing budget.
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