In today’s fast-paced world, people are spending less time trapped behind and a desk. Now, they’re working on the go. Smartphones and tablets allow them to do many of the same work tasks, but with the added convenience of being completely mobile.
This means more work gets done for businesses…away from businesses. If your customers can’t find what they are looking for and complete purchases on the go with your company, they may turn to somebody else.
Manufacturers need to build a mobile optimized website for their online visitors. If they don’t, they may fall behind their competition.
SMARTPHONES HAVE SURPASSED COMPUTERS ON THE INTERNET.
Over half of the world using mobile devices to complete business transactions. And that’s not all B2C traffic, either. B2B buyers are also turning to mobile optimized websites when searching for the products they want.
Statistics show that 57% of all online traffic in the U.S. and 52% of all worldwide traffic now takes place on smartphones and tablets.
An effective mobile optimized website allows visitors to not only find what they are looking for, but also purchase it in record time. Convenience is the name of the game. If you want to succeed you have to give customers what they want, mobile-friendly websites are definitely something they want.
LONGER LOADING TIME CAN MEAN LOST REVENUES.
While most websites can be pulled up on a mobile device, they may not be formatted correctly. This causes them to be much slower than their mobile-friendly counterparts. And even after they load, they may not quite function properly.
Have you ever tried being on a phone, navigating a website that didn’t fit to the screen? It’s not fun at all.
Many mobile webpages take an average of 15.3 seconds to load. That’s valuable time being wasted!
Websites that are designed to be mobile-friendly will load much quicker. Suddenly customers can access the information they need in just a few seconds. The longer a page takes to load, the less likely the customer is to stick around.
On average, if a site takes longer than three seconds to load, 50% of those visits will be abandoned.
Conversions can fall by 12% for each additional second wasted. Mobile optimized websites increase your rate of return on your marketing investment, and result in more conversions than traditional websites.
FIRST IMPRESSIONS CAN MAKE OR BREAK THE VISIT.
Consumers today have gotten used to getting the information they’re looking for in a matter of seconds.
In fact, users will form their opinion of a website within the first 0.5 seconds after the page has loaded.
Mobile-friendly websites load much faster than other sites, simply because they are designed and formatted to fit the size of a mobile screen. Mobile-friendly designs have larger, easy-to-read buttons and they tend to eliminate clutter.
If your website is heavily-reliant on a lot of text and old webpages, it may be too small to read on a phone screen. Images and text and buttons might even overlap on accident. They won’t be neatly aligned anymore. Users don’t like that cramped experience.
When non-mobile-friendly websites load on a smartphone, the extended lag will often cause the user to lose interest altogether and choose to pursue another brand. And if they do stick around, they may see your old design and click away because they automatically assume the site won’t be easy to navigate from a phone.
Consumers who are quick to judge a website by how fast it loads are becoming increasingly more common. This means optimizing your website for mobile usage is imperative if you want to be successful.
IT’S NOT YOUR CONTENT: IT’S YOUR PRESENTATION.
The credibility of your business should be of the utmost importance. Now, unfortunately, website design is synonymous with your reputation.
48% of people will use the design of your website as the primary factor in determining your company’s overall credibility.
If your company doesn’t seem to put much stock in the internet, how can users be sure you put any stock into the best and newest technology for your
Putting money in your budget for digital marketing so you can optimize your website for mobile-devices, will save you money in the long-run. With more and more people making purchases from their phones, a large percentage of your prospects and perhaps even direct revenue may be gained through the use of a mobile optimized website.
Convenience is key.
Convenience leads to conversions. The more convenient you make visits for your customers, the more likely they are to follow through with you.
By making your websites mobile-friendly, you can dramatically increase the return on your investment, as well as your conversion rates. Providing a mobile optimized website experience will give you an advantage over other industrial manufacturers who are not using this technology yet. That reliability will keep your customers coming back for more.
The majority of your prospects are increasingly turning to their phones to research companies and build business relationships. Are you there to greet them?
Thanks for reading. Don’t forget to subscribe to our weekly newsletter to get every new episode, blog article, and content offer sent directly to your inbox. You can also subscribe wherever you download podcasts so you can listen on the go!
If there’s a particular topic that you’d like for us to talk about, or if you have a particular a challenge that you’d like us to take a crack at, send us an email. We’d be happy to answer them for you. And if your topic gets picked for a future episode, you’ll win a free IndustrialSage t-shirt!