“To be honest, you can’t beat one-to-one communications: so talking to customers directly and face-time with customers. And we use that a lot to get our feedback from our customers, to shape and…further develop our products, so that communication is essential for us.
“Also…getting the right keywords and putting that typically with a dynamic advertisement…typically having a short video pulling people into looking at the content and then doing the next step, investigating further. But what we see is that dynamic content is really more attractive than static content.”
Martin Kuehn of Wipotec joined us on the floor at MODEX 2018 in Atlanta to discuss their recent recertification of all their weighing equipment, making Wipotec the world’s fastest scale for CAP (carrier and postal) applications; as well as how video and face-to-face interactions beat almost any other marketing techniques because of the human connections they generate.
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