IndustrialSage Logo
  • Shows
    • Bright Ideas by Acuity Brands
    • Executive Series
    • From the Floor: Trade Shows
    • Industries of the Future, Presented by Schneider Electric
    • Making Connections Presented by Brennan Industries
    • Sales & Marketing Insights
    • Sales & Marketing How To
    • Webinars
    • Create Custom Content
    • Sponsor A New Show!
  • News
    • Industry News
    • Submit a Story
  • Articles
  • Members
    • Login
    • Member Dashboard
    • Add Agency to Directory
    • Profile
    • Create Account
    • Press Submission
  • Services
  • About
    • About Our Team
    • About IndustrialSage
    • About the Studio
    • Reviews
    • Agency Directory
    • Our Sponsors
      • Optimum Productions
    • Careers
    • Subscribe
  • Contact
Menu
  • Shows
    • Bright Ideas by Acuity Brands
    • Executive Series
    • From the Floor: Trade Shows
    • Industries of the Future, Presented by Schneider Electric
    • Making Connections Presented by Brennan Industries
    • Sales & Marketing Insights
    • Sales & Marketing How To
    • Webinars
    • Create Custom Content
    • Sponsor A New Show!
  • News
    • Industry News
    • Submit a Story
  • Articles
  • Members
    • Login
    • Member Dashboard
    • Add Agency to Directory
    • Profile
    • Create Account
    • Press Submission
  • Services
  • About
    • About Our Team
    • About IndustrialSage
    • About the Studio
    • Reviews
    • Agency Directory
    • Our Sponsors
      • Optimum Productions
    • Careers
    • Subscribe
  • Contact
Search
Close
Home Trade Shows

4 Emails to Prepare Before a Trade Show | Episode 035

by Rica
April 8, 2018
in Trade Shows
3 min read
23
SHARES
Share on LinkedIn Share on FacebookShare on TwitterEmail this Article

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS | More

There’s a minimum of four emails you need to prepare before a trade show before you ever arrive; because as soon as that show is over, you’re going to be moving on to the next project.

  • Pre-show
  • Mid-show
  • Post-Show
  • Drip Campaign

1. THE PRE-SHOW EMAIL

Notify any attendees you know – not to advertise your product, but to mention you’re going to be available to meet with them in person and perhaps demonstrate some useful solutions.

Use CRM data and merge tags to generate relevant and more personalized emails.

Let people know what (and maybe even who) you’ll have at their disposal. Maybe it’s a panel discussion, a subject matter expert, a product demo, a cocktail meet at a nearby restaurant after show hours – sometimes even a nice free tchotchke is all you need.

2. THE MID-SHOW EMAIL

It could be a daily update of who came by and what you were up to, or information about what’s coming up in the next few hours or on the next day of the show. Once people get into convention mode, they won’t want to miss anything!

It’s okay for the email(s) to be short, as long as they’re valuable.

3. THE POST-SHOW EMAIL

Here’s an interesting tip; instead of (or right after) exchanging contact info with someone, take a picture with them right then.

And depending on whether you have a spare minute right after meeting, record a message to them right after they leave. “Hi, Jim! Just finished chatting with you at the booth, can’t wait to talk again about X,Y,Z!”

Either item is something you can potentially send them in your follow-up email. That way they remember you, and they know that you’re not sending them a generic mass thanks-for-coming email.

4. THE POST-SHOW DRIP CAMPAIGN

Not every lead is going to be a hot lead…

…but if you don’t stay top of mind, there’s no guarantee those lukewarm leads will remember you in six months when they’re ready to buy. Yes, you need a series of emails to prepare before a trade show, but also you need a series to send out afterwards! Send your leads these messages every once in a while to ensure that relationship doesn’t grow cold.

Because B2B sometimes means long buying cycles…so you need to play the long game.

 

ACCESS THE FREE PERSONA BUILDER
 

Thanks for reading. Don’t forget to subscribe to our newsletter to get each of our weekly episodes sent directly to your inbox. You can also subscribe wherever you download podcasts so you can listen on the go!

If there’s a particular topic that you’d like for us to talk about, or if you have a particular a challenge that you’d like us to take a crack at, send us an email. We’d be happy to answer them for you – and if your topic gets picked for a future episode, you’ll win a free IndustrialSage t-shirt!

 

Sponsored by Optimum Productions

Rica
Author: Rica

Since the inception of IndustrialSage back in 2017, Rica has been one of the driving forces building IndustrialSage. As Marketing Manager, she's dedicated to producing amazing content on the site. There's little she loves more than storytelling: helping to explain new ideas in order to aid others in solving their problems. Fortunately, that's what IndustrialSage is all about.

Tags: CRMdrip campaignsemail marketinglead generationSales & Marketing How Totrade showsvideo in salesvideo voicemailvlogvlogs
Share2Share9Tweet6Send
Previous Post

The Importance of Building a Coherent Brand

Next Post

4 Key Tips for Trade Show Video Displays | Episode 036

Related Posts

Executive Series

Dematic: Deidre Cusack

October 22, 2022
Distributors

Adapting Present Tactics to Address Future Supply Chain Delays

October 15, 2022
Executive Series

ThruWave: Pieter Krynauw

September 24, 2022
Distributors

Addressing Unstable Economic Influences As a Company

September 17, 2022
Executive Series

Ambi Robotics: Jim Liefer

September 3, 2022
The Shifting Landscape of Mergers and Acquisitions In Distribution
Distributors

The Shifting Landscape of Mergers and Acquisitions In Distribution

August 27, 2022
Please login to join discussion
Industries of the Future, Presented by Schneider Electric: Watch the All New Monthly Series Now!
No Result
View All Result
We Create & Distribute Custom Branded Content for You

Want to reach more Industrial & Manufacturing Professionals? Learn More »

A dynamic, open platform, publishing compelling content for industrial professionals.

Shows

  • Sales & Marketing
  • Executive Series
  • Agency Success Podcast

Members

  • Login
  • Create Account
  • Member Dashboard
  • Press Submission
  • Be A Guest On A Show

Resources

  • Downloads & Video Guides
  • Partner Agency Directory
  • Become a Contributor

Grow

  • About Us
  • Advertise
  • Careers
  • Contact Us
  • Subscribe

© 2020 IndustrialSage, Inc. All rights reserved

  • Terms of Use
  • Privacy
  • UGC Terms
Linkedin Facebook-f Twitter Youtube Instagram