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Greg Mischio

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  • Greg Mischio

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Shift to Virtual Trade Shows Means New Tactics for Sales and Marketing

Virtual events are significantly different than traditional trade shows and conferences, but they are most definitely here to stay.

Can You Recreate Your Sales Team Virtually?

The digital age isn't totally replacing sales reps, but buyers want the fastest route to answers. That may require a digitized sales team.

6 Essential Case Study Elements: Turning That Client Love Into Social Proof (Examples Included)

What makes a great case study? Check out this analysis of 6 crucial case study elements, brought to you by Winbound on IndustrialSage.

The Most Valuable Piece of Content for Manufacturers: Are You Producing It?

If you’re not creating this kind of content on your website (3 out of 4 manufacturers aren't), you’re missing out on an incredibly powerful marketing...

How Manufacturers Can Get Prospects to Know You, Like You and Trust You

Manufacturers can drive their content marketing by modeling the sales approach of getting prospects to "know you, like you and trust you."