Virtual events are significantly different than traditional trade shows and conferences, but they are most definitely here to stay.
The digital age isn't totally replacing sales reps, but buyers want the fastest route to answers. That may require a digitized sales team.
What makes a great case study? Check out this analysis of 6 crucial case study elements, brought to you by Winbound on IndustrialSage.
If you’re not creating this kind of content on your website (3 out of 4 manufacturers aren't), you’re missing out on an incredibly powerful marketing...
Manufacturers can drive their content marketing by modeling the sales approach of getting prospects to "know you, like you and trust you."