Here are four essential on-page content marketing tips that every industrial marketer should be using. Use these tricks because, while there are a lot of on-page tactics that manufacturing marketers have used to create written content…not all of said tactics work.
What kind of strategies are you deploying?
Generating quality content on your website is the first step to increasing traffic, generating leads, and increasing sales.
These marketing tips for your content will certainly improve your content quality results. Now, let’s get to it.
1. REGULARLY PUBLISH CONTENT
First step is to publish content on a regular basis. Don’t go a week without posting content on your blog. If you don’t have a blog, get one– and get one fast.
The content that you publish on your blog needs to be in your niche and specific to your industrial field. This is a perfect way to attract and show your potential customers that you’re an expert in your industry.
2. CREATE ORIGINAL CONTENT
The content that you create needs to be original. You can’t plagiarize or otherwise copy someone else’s content.
You need to use this unique content to create value to the reader.
Google has always said to not duplicate content, or you risk having your website penalized in the search engine rankings.
Copying content can actually deliver the opposite results you’re seeking and reduce the traffic to your website. The value of the content is reduced because the original source is providing the most value.
3. DEVELOP WELL-WRITTEN CONTENT
Develop content that is well written and free from grammatical errors.
In other words, don’t publish content full of errors. Proofread your blogs and website pages. You’re trying to draw customers in and put your best foot forward.
Take the extra time with your article and write an outline. This little step can go a long way to producing a well-written article with a natural flow and less distractions.
Google is also factoring in the readability and grammar used in an article. Each of those affects the quality (and therefore value) of the content.
4. Create Informative and Valuable Content
As stated previously, write content that is truly valuable to the reader. It should be informative and showcase your knowledge on the subject matter.
A well-written article will leave the reader feeling empowered to make the right buying decisions.
An additional benefit of writing content that people find valuable is that they are more likely to share that content over social media channels. This can have major effects on your website’s traffic, and therefore your company’s lead generation results.
5. ADD CALLS TO ACTION
Include a relevant call-to-action at the end of your article. You have just provided valuable information on a particular topic.
If the reader is at the bottom of the article, then they have found your content informative and beneficial.
You’re now an expert (or well on your way to being one in their eyes) in their industry.
They’re prepared to accept your next resource. Offer another piece of content, gated behind a landing page form, that captures at a minimum their email address.
This can then kick-off or continue their journey within your customer buying cycle.
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