Back in January, Danny and Joseph were invited to give dual presentations at a workshop for the Georgia Manufacturing Alliance. Thankfully, we brought a camera along! We recorded both portions of the workshop, which dealt all about digital sales and marketing for manufacturers.
SECTION 1: Digital Sales and Marketing
Danny was the first presenter. He walked everyone through a workshop on why and how digital techniques have become so important to modern-day marketers. He also covered some valuable data and case studies provided by IndustrialSage! Not only did our recent survey reveal some important data on manufacturing outreach…the show itself has also been an invaluable case study!
It’s crystal clear that marketers can’t keep doing what they always used to. In the digital age, new tactics are needed. And, as much as our culture has become one of instant gratification, digital marketing and sales actually have to invest in the long game.
Our podcast, for example, really didn’t start hitting its stride and gaining more traffic until at least six months in. We really had to commit to it. And even now, in its second year, we’re still discovering ways to boost our SEO. But anyone who does stick to their guns and produce valuable content is going to continue on that trajectory of exponential growth.
Danny covered many valuable statistics about the evolution of digital marketing and sales. He delivered a number of valuable hands-on tips and best-practices for marketers seeking organizational buy-in.
In the end, it’s all essentially a numbers game. Companies seeking to improve their online presence need to monitor and measure their current traffic, conversions, etc. Only then can they improve those numbers and track revenue from start to finish.
SECTION 2: Integrating Video In the Sales Process
Joseph’s presentation covered some practical applications for marketing videos. For one thing, each stage of the funnel should have its own collection of videos. Salespeople and marketers can’t use a single video as their end-all-be-all educational asset.
Additionally, videos can and should be used by salespeople to help inform and qualify leads. The presentation included some practical tips about what to do – and what not to do – when sending a video via email. Data shows that merely adding “video” into the subject line can boost open rates, for example. Additionally, a play button is the most irresistible call to action you can employ!
The morning wrapped up with a laugh-out-loud case study of a logistics company who gained $5M in revenue from one carefully-planned-out video campaign! The business had a mapped-out strategy. They created the audience with their target audience’s preferences in mind. And frankly, their message was delivered in a way that was…ahem…just about impossible to forget.
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If there’s a particular topic that you’d like for us to talk about, or if you have a particular a challenge that you’d like us to take a crack at, send us an email. We’d be happy to answer them for you – and if your topic gets picked for a future episode, you’ll win a free IndustrialSage t-shirt!
