IndustrialSage Episode 00 Transcript
Welcome to IndustrialSage. I’m Danny Gonzales…
And I’m Judson Voss.
And thanks for joining us today, where we are helping manufacturing and industrial marketers such as yourselves drive revenue. We are super excited about this series, where we’re going to be helping marketers like yourself to really make that transition from traditional to digital marketing.
There’s a tremendous amount of opportunity and every single day you keep hearing about all these new technologies and all these great things that are going on, and we’re super excited to be able to bring the series to be able to help share some of those best practices, look at some of these strategies – it’s going to help solve some of your challenges – and really take that marketing that you have, really turn into an asset that is driving revenue. And I couldn’t be more excited about it, so we wanted to just shoot this quick little video to give you a little bit of an intro about who we are, what this series is going to be about, what you can expect, and to see if this might be something you’d be interested in.
So without further ado, I’m going to introduce my colleague here, Judson. Well, he kind of introduced himself already, but… Judson, thanks for coming and joining us on this series, and just… tell us a little something, about, “who is this Judson guy?”
[laughs] You bet. So on the digital marketing side I started off on the B2C side, doing a bunch of different stuff. Podcasting, interestingly enough, was the number-one thing. And what I found was, I got feedback.
Unlike traditional marketing, digital marketing afforded me the ability to do little tests and see what I was doing, see if it was working; and if it wasn’t, to sort of correct the wagon a little bit; and it allowed me to decide how much money to put in, and if something went well I knew I could predictably put more money in and get more money out, and I enjoyed that. Then I moved over to the B2B side and really enjoyed that too, because there was even more predictability in that and analyzing those numbers and knowing that, “if I put money here, I’m gonna get money out over here,” and I just got hooked on that whole thing.
That’s awesome. So I am Danny Gonzales and I’ve been doing a lot of things in digital marketing for a long long time; the most notable thing is, I started a company called Optimum Productions, which is a video production company, a video marketing company that’s been around, well… since 2007. (We’ll try to keep this thing a little evergreen.) And really what we do there is, we produce a lot of great videos, and we’re actually shooting on our set today. (As you can see, it’s really nice.)
But the big thing for us was really looking at the strategy behind it in terms of, you know, “Let’s shoot a nice-looking video!” “That’s great, but what do you do with it afterwards? And how do you integrate it into your marketing channels? How do you plug it into things like, I don’t know, marketing automation? How do you get it into and use it in email marketing? And how do you really answer that question of ROI?”
So going into that journey it seemed like a natural fit; to be able to launch this series, so we could really impart some of the knowledge and some… a little bit of experience that we have in terms of solving a lot of these challenges for manufacturing and industrial companies. We’re going to be looking at strategies, we’re going to looking at best practices, we’re going to be looking at tips; we’re going to be having guests that are going to come on that are subject matter experts in a whole smattering of a wide range of areas, all the way from HR to social media to marketing automation to lead gen to all those different areas.
So I would say, if you are really struggling with lead gen, for example, that’s probably a really good one; if you’re really struggling, saying, “I’m trying to figure out how to get more leads and generate that,” this series is perfect for you. Or maybe you’re struggling with trying to be able to prove that case for ROI, saying, “Yeah, we’ve dabbled in it at a campaign here or two there but we’re really struggling trying to figure out, well, did that actually move the mark? Did that move the needle?” This is for you. Or maybe you’re saying, “Gosh we’re really struggling, we’re trying to build a database,” or, “Gosh we don’t have a database, and we have these great products we’d like to market to people, but we don’t know who to market to!” This series is for you.
There’s a whole wide range of topics that we’re going to go over, there’s a lot of other challenges that we’re going to solve, and so we’re just super excited to get started on this.
So if you have any questions that you’d like answered, any topics you’d like for us to go over, over the next – well, who knows how long – hopefully the next several years, email us at IndustrialSage.com/questions and give us some feedback; send us some questions; maybe there’s some challenges that you’re focusing with. We’d love to tackle those and look at that, and then also: please subscribe on any of the social media channels that you may be watching at. I know we’re gonna have a podcast on iTunes, and it’s going to be on YouTube…I don’t know what else to say. We’re excited.
[Laughs] It’s gonna be awesome. Thanks!
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